Paris Baguette Launches Dubai-Inspired Doujjun Pop Cake
- Paris Baguette, the internationally-recognized bakery-cafe chain, is preparing to launch a new dessert item, the ‘Dujjon Tart,’ in South Korea on February 10, 2026.
- The introduction of the Dujjon Tart represents a continuation of Paris Baguette’s strategy to capitalize on the “Dubai chocolate” phenomenon.
- Paris Baguette first began incorporating Dubai chocolate flavors into its menu in June 2025, with the introduction of two desserts and a themed drink.
Paris Baguette, the internationally-recognized bakery-cafe chain, is preparing to launch a new dessert item, the ‘Dujjon Tart,’ in South Korea on . This follows a series of Dubai-chocolate inspired offerings that have proven popular with consumers over the past year, demonstrating the growing influence of international flavor trends on the South Korean market.
The introduction of the Dujjon Tart represents a continuation of Paris Baguette’s strategy to capitalize on the “Dubai chocolate” phenomenon. This trend, originating with an artisanally produced confection consisting of kataifi pastry and pistachio cream covered in chocolate, has gained widespread popularity, even appearing in major retailers like Costco and Trader Joe’s in the United States, where This proves reportedly sold for $3.99 when available.
Paris Baguette first began incorporating Dubai chocolate flavors into its menu in , with the introduction of two desserts and a themed drink. These initial offerings – the Dubai Chocolate Mochi Donut, the Dubai Chocolate Tart, and the Dubai Chocolate Matcha Latte – were met with considerable consumer interest. The company subsequently expanded the line on , adding the Dubai Chocolate Strawberry Pizzetta and the Dubai Chocolate Macchiato.
The original Dubai Chocolate Tart, which will again be available alongside the new Dujjon Tart, is described as a buttery tart filled with pistachio cream and crunchy kataifi, topped with chocolate ganache and crushed pistachio pieces. The Dubai Chocolate Mochi Donut features a mochi donut base topped with chocolate, pistachio cream, crunchy kataifi, and crushed pistachio pieces. The Dubai Chocolate Matcha Latte is a pistachio-flavored matcha latte served over ice, topped with chocolate mousse soft cream, crunchy kataifi, a chocolate drizzle, and crushed pistachio pieces.
The Dubai Chocolate Strawberry Pizzetta, introduced in late July 2025, features Paris Baguette’s signature pizzetta dough, baked with a layer of custard, and topped with chocolate, pistachio cream, crunchy kataifi, and fresh strawberries. The Dubai Chocolate Macchiato, also a recent addition, is a creamy pistachio-flavored matcha latte served over ice, finished with chocolate mousse soft cream, crunchy kataifi, chocolate sauce, and crushed pistachio pieces.
The popularity of Dubai chocolate is attributed to its unique flavor combination and texture. According to reports, the delicacy has become highly sought after, with prices reaching $15 or more for some variations. Paris Baguette’s decision to dedicate an entire menu to Dubai chocolate-inspired items reflects the bakery’s responsiveness to consumer trends and its ability to adapt its offerings to meet evolving tastes.
The limited-time availability of these items is a common strategy employed by Paris Baguette to generate excitement and drive sales. The company also recently launched a ‘Pink Velvet’ menu featuring ten new items for Valentine’s Day, further demonstrating its commitment to seasonal and trend-driven product development.
The success of the Dubai chocolate menu highlights a broader trend of international flavors gaining traction in the South Korean market. The initial popularity of the Dubai chocolate concept, originating in the Middle East, and its subsequent adoption by a major bakery chain like Paris Baguette, illustrates the increasing interconnectedness of global food culture and the speed with which culinary trends can spread.
While the precise impact of the Dubai chocolate menu on Paris Baguette’s overall sales figures has not been disclosed, the company’s continued investment in this theme suggests a positive return. The launch of the Dujjon Tart on will be closely watched by industry analysts as a further indicator of consumer demand for these internationally-inspired flavors.
The phenomenon also speaks to the growing consumer appetite for premium and artisanal food experiences. The original Dubai chocolate, initially produced by smaller artisans, has now reached mass-market appeal, prompting larger companies like Paris Baguette to replicate its flavors and textures in their own product lines. This suggests a broader shift in consumer preferences towards higher-quality, more unique food offerings.
The availability of the Dubai chocolate-inspired menu items is currently limited to Paris Baguette stores, but the company has not ruled out the possibility of expanding the line to other markets in the future. The success of the menu in South Korea could pave the way for similar launches in other countries where Paris Baguette operates, further solidifying its position as a global bakery-cafe chain.