Paris Baguette Launches New Dessert-Specialized Concept Store Café de Dessert

Paris Baguette has introduced a new dessert-specialized concept store called CAFÉ de DESSERT, according to reporting from Beyond Post. The new store format is designed to reinterpret the sensibility and atmosphere of dessert shops located in Paris, France.

The launch of the specialized concept store aligns with the brand’s broader global growth and diversification strategies. Paris Baguette, a global bakery café brand, is currently executing a strategy to open 500 new locations across the United States.

North American Expansion

As part of its larger expansion effort, the company has accelerated its growth in Southern California. This includes the opening of a new café in the Miracle Mile area of Los Angeles, driven by consumer demand for the brand’s products.

The brand continues to increase its footprint in the U.S. Market, as evidenced by the addition of two new bakery café locations to its network on February 3, 2026.

Product Portfolio and Menu Diversification

The brand’s focus on specialized dessert experiences is supported by an extensive menu of cakes and pastries. The current cake selection includes a variety of flavors such as Red Velvet, Chocolate, Blueberry Chiffon, and Cappuccino Cake, as well as NY Style Cheesecake and Rainbow Cake.

Other available cake options include:

• Chocolate Hazelnut Layer Cake with Nutella®
• Carrot Cake
• Strawberry Soft Cream Cake
• Raspberry & Cream Fresh Roll Cake
• Chocolate Mousse Salted Caramel Layer Cake
• Chocoholic Chiffon Cake
• Blueberry Yogurt Cake
• Mixed Berry Soft Cream Cake
• Mocha Cake
• Mini Strawberry Soft Cream Cake

Paris Baguette also integrates seasonal themes into its offerings. The brand has introduced a series of Nutella-based pastries and cakes, which include the Chocolate Hazelnut Cruffin, Belgian Waffles with Strawberry and Nutella, and a Raspberry Jam Tart topped with Nutella.

Additional Nutella-inspired items include:

• Chocolate Hazelnut Layer Cake Slice
• Croissant Donut
• Supreme Croissant filled with Raspberry and Nutella
• Croissant filled with Nutella

Beyond sweet treats, the company has expanded its seasonal savory menu with a Korean BBQ-inspired lineup. This selection includes items such as grilled cheese, pizzetta, and salads, paired with fresh mint lemonades.

Customer Engagement and Loyalty

To support its growing customer base, Paris Baguette operates the PB Rewards program through a mobile application available on the Apple App Store and Google Play. New members of the rewards program are eligible for a free pastry with their first purchase upon signing up in the app.