Patient Priorities Revealed: Contacts Search Trends
- this article from Primary Care Optometry News highlights important strategies for eye care practices to attract and retain patients in today's digital landscape.
- * Online Presence is Crucial: Ensure your practice has a robust online presence with readily available details.
- * Be Clear About Final Cost: Don't just list the "box price" of contact lenses.
Key Takeaways for Eye Care practices from the Article:
this article from Primary Care Optometry News highlights important strategies for eye care practices to attract and retain patients in today’s digital landscape. Here’s a summary of the key points:
1. Optimize for Local Search:
* Online Presence is Crucial: Ensure your practice has a robust online presence with readily available details.
* Local SEO: Focus on local search optimization so your practice appears prominently when people search for eye care in your area.
2.Transparent Contact Lens Pricing:
* Be Clear About Final Cost: Don’t just list the “box price” of contact lenses. Clearly communicate the final price after rebates and insurance coverage.
* Highlight Added Value: Emphasize the benefits of purchasing through your practice – rebates, lifestyle benefits, convenient delivery/reordering, and access to professional care.
3. Extensive Online Information:
* List All Brands: Patients assume you don’t carry a brand if it’s not listed on your website.Ensure a complete listing of all contact lenses offered.
* Think Like a Consumer: Present information from the perspective of a patient, not just a practitioner.
4. Address Common Patient Questions & Needs:
* Glasses vs. Contacts: Educate patients that they don’t have to choose between glasses and contacts.
* Specialty Lenses: Inform patients about options like toric, multifocal, and myopia management lenses.
* Contact Lens Training: Improve contact lens removal training.
Contact Information (for further information):
* carla Mack, OD, MBA, DIP (HIP), FBCLA (Alcon): carla.mack@alcon.com
* Michael McDougall, APR, FPRSA (McDougallPR): mike@mcdougallpr.com