Paws-itively Fresh Breath: Revolutionary New Dental Treats for Pets Who Hate Brushing
Lighthouse Co., Ltd. (Headquarters: Ibaraki City, Osaka Prefecture; Chairman and CEO: Yasushi Maeda) will be releasing a more delicious “Salmon Flavor” of “Proden Dental Bites,” a dental care snack for dogs and cats made primarily from natural seaweed, on Monday, October 7th.
Proden Dental Bites_Salmon Flavor_1
Introducing the new “Salmon Flavor” that’s even more delicious!
The popular Proden Dental Bites lineup on social media will be adding a new salmon flavor on Monday, October 7th.
The deliciousness has been further enhanced, making it recommended for children who don’t like brushing their teeth as well as picky children.

Proden Dental Bites_Salmon Flavor_2
Its effectiveness and ease of use have become a hot topic on social media!
A monitor campaign was conducted on Lighthouse’s official Instagram, inviting dogs suffering from bad breath, plaque, and tartar to try out the effects of Proden Dental Bites for three months.
Of the 27 dogs that participated in the monitoring program, 26 answered that they “felt the effects.”
The most common comments were those that indicated they had experienced a significant effect on dental care, such as “I no longer have bad breath,” “My bad breath has been reduced,” and “Plaque has been reduced.”
In addition, many people commented that they no longer felt uncomfortable about dental care, with comments such as “it’s easy” and “my dog loves it,” and the product became a hot topic on Instagram, especially among pet owners who don’t like brushing their dogs’ teeth.

Monitor_Feel the effect

Monitor participants
80% of dogs and cats over the age of 4 suffer from periodontal disease
Approximately 80% of dogs and cats over the age of four develop periodontal disease (Source: Naoki Iwashita, “Research on Periodontal Disease in Companion Animals”).
If periodontal disease is left untreated, bacteria can seep through the gums and periodontal pockets and affect the entire body, including the kidneys and liver.
The cause of periodontal disease is plaque, which hardens into tartar.
It takes about three days for plaque to turn into tartar in the mouths of dogs and cats, which is about five times faster than it does in humans.
To prevent periodontal disease, it is necessary to incorporate proper dental care into your daily life and prevent the accumulation of plaque and tartar.
More than 70% of pet owners responded that they “cannot brush their pet’s teeth”
In a survey conducted on Lighthouse’s official Instagram among dog and cat owners, over 70% responded that they are not able to brush their pets’ teeth.
Pets’ aversion to tooth brushing – refusing to have their teeth brushed, barking, biting, etc. – can be stressful for both pets and owners, leading many people to give up on dental care for their beloved dogs and cats.
Proden Dental Bites is a product that allows pets and owners who don’t like brushing their teeth to easily provide dental care with a daily snack.

Pet tooth brushing evaluation
What is “Proden Dental Bites”?
Proden Dental Bites are safe dental treats for dogs and cats, made primarily from the natural seaweed Ascophyllum nodosum.
Ascophyllum nodosum works from within the body, changing the quality of saliva to help reduce bad breath, plaque, and tartar in your beloved dog or cat.
By giving Proden Dental Bites to your pet on an ongoing basis, you can feel the effects more clearly as it addresses your pet’s oral problems from the inside.

Grain image
What is Ascophyllum nodosum
Ascophyllum nodosum is a seaweed of the Fucus family that grows in the cold waters of the North Atlantic, including Iceland and Norway.
This seaweed is rich in nutrients necessary for pet health, including dietary fiber such as alginic acid and fucoidan, as well as amino acids, vitamins, and minerals.
It is also attracting attention from universities and research institutes around the world as a seaweed that contains ingredients that activate the immune system.

Ascophyllum nodosum
VOHC is an American organization made up of veterinary dentists and dental researchers that third-party review and certify the effectiveness of pet oral care products.
Proden Dental Bites is one of the few dental care products in the world to be VOHC certified.
*Only Proden Dental Bites Salmon Flavor for Dogs has been VOHC certified.

VOHC Certification Mark
The newly released “Salmon Flavor” is safe for even the pickiest dogs and cats!
The new “Salmon Flavor” added to the Proden Dental Bites lineup is even more delicious!
It is recommended for children who don’t like brushing their teeth, as well as picky children.
We are currently looking for supporters on Makuake!
In preparation for the release on October 7th, we are looking for supportive purchasers through the support purchasing service “Makuake”.
We are offering support benefits that allow you to purchase at a discount compared to normal prices, so pet owners who are concerned about their dog’s dental care can be among the first to purchase Proden Dental Bites Salmon Flavor.
Makuake project page URL: https://www.makuake.com/project/light_house_1/
Product name: Proden Dental Bites Salmon Flavor for dogs and cats
Price: 10g/330 yen (tax included) 60g/1,650 yen (tax included)
Release date: Monday, October 7, 2024
URL : https://www.lhouse.jp/prodenall/
Company name: Lighthouse Co., Ltd.
Representative: Yasushi Maeda, Chairman and CEO
Location: 4th floor, Ibaraki Higashi Hankyu Building, 10-1 Futaba-cho, Ibaraki City, Osaka Prefecture
Established: October 2000
Business description: Import and sale of pet supplies, sale of pet food
URL : https://www.lhouse.jp/
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