Pet Consumption Market Trends: Rising‍ Pet Economy, Preventive Medicine, and Refined Parenting

According to recent data,⁤ the pet consumption market is experiencing a significant surge, with new trends emerging in the ⁢industry. The rise of the pet⁢ economy, preventive medicine, and ‍refined parenting are just a few examples of the changing landscape of pet ownership.

Business Opportunities‍ in the Pet Economy

For many pet owners, their pets are considered part⁢ of the family. Shen Jing, a 23-year-old pet owner, spends around 1,500 yuan per month on ⁢her golden retriever, with most of the expenses going towards dog food, snacks, and toys. This level of spending is not uncommon, ​with Taobao⁤ data showing a significant increase in pet-related sales during⁢ the “618” period.

The pet economy is ‍on the rise, with companies‍ like Jiangsu Weihong Pet Products Co., Ltd. experiencing an annual growth rate of over 10% in ⁤pet snack sales.⁣ Other‍ companies, such as Suzhou Polang E-commerce Co., Ltd., are targeting​ the international market with their pet products, building a global sales territory.

The Emergence of Refined Parenting

As pet​ owners’ ‍emotional needs for their⁤ pets continue to grow, so do their expectations for pet‍ care. ⁤Refined⁤ parenting is becoming a new trend in pet​ consumption, with ‍owners seeking high-quality products and services for their pets. Chen Chen, a pet owner, combs her ​cat’s‌ hair daily to prevent tangles, while Xu Ling ⁤advocates for “baby-style parenting” and chooses natural‌ products to avoid irritating her pets.

The demand for ⁢pet health products, smart pet care ⁣equipment, and other premium products is ​increasing, ⁤with pet owners seeking to provide the best possible care for their pets.

Pet Preventive Medicine: A Growing Focus

Pet‍ owners are becoming more aware of the importance of preventive medicine for their​ pets. Xu Ling, a pet owner, began paying attention to her dog’s joint health and dental hygiene two years ⁢ago. As⁢ the demand for health care throughout a⁣ pet’s ⁢life cycle increases, pet preventive medicine is becoming a‍ key area of focus‍ in the industry.

However, there is still a ⁤need‌ for more professional information and guidance on pet preventive health care. Veterinarians are calling for a shift from treatment-oriented to prevention-oriented care, combining prevention and treatment ⁤to improve ⁢pet‍ health outcomes.

Xin ⁣Shengpeng, executive vice president and secretary-general of the ‌China ​Veterinary‍ Association, emphasizes the importance of promoting pet diagnosis and treatment from treatment-oriented to prevention-oriented, strengthening⁣ the empowerment of pet medical talents, and improving the quality of talent training.