Peloton Resale: Buy & Sell Used Bikes & Treadmills
- Peloton is entering the used fitness equipment market with the launch of Repowered, a dedicated marketplace for pre-owned Peloton bikes and treadmills.
- The Repowered platform allows members to list their used Peloton equipment and gear for resale.
- Under the Repowered program, sellers will receive 70% of the final sale price.
Peloton enters the used fitness equipment market wiht Repowered, a new marketplace for reselling used Peloton bikes and treadmills. This innovative platform offers a streamlined solution to buy and sell used equipment, tapping into the burgeoning secondary market. Sellers receive 70% of the sale, plus discounts on new equipment, while buyers benefit from reduced activation fees and equipment history openness. A generative AI tool suggests pricing, making the listing process easier. Repowered aims to expand Peloton’s reach and capture revenue from its equipment’s resale, directly competing with other marketplaces. News Directory 3 keeps you up to date on these kinds of market moves.Discover what’s next as Peloton rolls out Repowered nationwide.
Peloton Launches Repowered Marketplace for Used Fitness Equipment
Updated June 04, 2025
Peloton is entering the used fitness equipment market with the launch of Repowered, a dedicated marketplace for pre-owned Peloton bikes and treadmills. The move aims to capitalize on the increasing number of used machines available and attract new users to the platform.
The Repowered platform allows members to list their used Peloton equipment and gear for resale. To assist sellers, Peloton is incorporating a generative AI tool that suggests a price based on factors such as the equipment’s age and model. Sellers retain control over the final listing price.
Under the Repowered program, sellers will receive 70% of the final sale price. The remaining portion is shared between Peloton and Archive, the platform provider. Sellers also gain access to discounts on new Peloton equipment. Buyers will benefit from a reduced activation fee of $45, down from the standard $95. Listings will also provide insight into the equipment’s history, and buyers can opt for delivery for an additional fee.
Peloton views the resale market as a important opportunity to expand it’s reach and drive growth. The company noted a rise in new members acquiring used equipment through peer-to-peer platforms. These secondary market subscribers have demonstrated lower churn rates compared to rental subscribers.
The introduction of Repowered positions Peloton to capture a portion of the revenue generated from the resale of its equipment,an area where it previously had no direct involvement. The platform directly competes with marketplaces like Facebook Marketplace and specialized startups such as Trade My Stuff.
Ari Kimmelfeld, founder of Trade My Stuff, said he had previously explored collaboration opportunities with Peloton.
Peloton clarified that Repowered is not affiliated with trade My Stuff.
Repowered is initially launching in beta in New York City, Boston, and Washington, D.C., with plans for a nationwide rollout in the coming months. The platform will first be available to sellers, with access for buyers following once sufficient inventory is established.
What’s next
Peloton plans to expand Repowered nationwide, offering a streamlined and secure platform for buying and selling used fitness equipment, potentially boosting subscription numbers and overall revenue.