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The Rise of Direct-to-Consumer Genetic Engineering: From Yeast Modification to “A Better 23andMe”
Table of Contents
A look at the burgeoning field of accessible genetic testing and modification, focusing on the story of Omri Sadeghi and the evolving public perception of these technologies.
Early Beginnings and the CRISPR Revolution
Omri Sadeghi demonstrated an early aptitude for genetic manipulation, modifying his first organism-brewer’s yeast-at the age of 16. This initial exploration coincided with the growing accessibility of powerful gene-editing tools. In 2016,while a high school student in Brooklyn,New York,Sadeghi took a course on CRISPR-Cas9,a revolutionary gene-editing technology,at a local laboratory. he described the field as possessing a “gorgeous depth,” sparking a passion that would define his future endeavors according to a recent New York Times profile.
CRISPR-Cas9, developed by Jennifer Doudna and Emmanuelle Charpentier (who were awarded the 2020 Nobel Prize in Chemistry for their work) as detailed by the Nobel Prize association, allows scientists to edit DNA with unprecedented precision and ease. This breakthrough dramatically lowered the barriers to entry for genetic research and fueled the growth of direct-to-consumer genetic testing companies.
Dropping Out to Disrupt the Genetic Testing market
Driven by his captivation with genetics, Sadeghi left college to pursue his vision of creating “a better 23andMe.” This ambition reflects a broader trend of entrepreneurs seeking to democratize access to genetic information and, increasingly, to offer tools for genetic modification. 23andMe, founded in 2006, pioneered direct-to-consumer genetic testing, initially focusing on ancestry and, later, health predispositions as outlined on the company’s official website.
Sadeghi’s venture aims to go beyond simply providing genetic information; it suggests a desire to empower individuals with the ability to actively alter their genetic makeup, raising complex ethical and regulatory questions.
The Expanding Landscape of Genetic Testing
The market for genetic testing is rapidly expanding, encompassing a wide range of applications. While initial offerings focused on ancestry and basic health risks, companies are now offering tests for polygenic risk scores (PRS), which assess an individual’s genetic predisposition to multiple diseases concurrently. These scores are calculated by analyzing thousands of genetic variants across the genome.
| Testing Category | Typical Cost (USD) | Information Provided |
|---|---|---|
| Ancestry | $99 – $199 | Ethnic origins, family connections |
| Health Predisposition (Single Gene) | $100 – $400 | Risk for specific genetic diseases (e.g., BRCA1/2 for breast cancer) |
| polygenic Risk Scores (PRS) | $200 – $1000+ | Risk for multiple diseases based on thousands of genetic variants |
| Pharmacogenomics | $100 – $300 | How genes affect response to medications |
Data based on market research from Grand
