Personalized Advertising Drives €100B in Sales for EU Businesses

Updated May ‍28, 2025

European Union businesses⁤ see an extra €100 billion in⁤ sales each year thanks to personalized advertising, according to a new economic report. The ⁤study found that this boost contributes €25 billion⁤ to the EU’s GDP and ‍supports 570,000 jobs. The Implement Consulting Group conducted the study, which Google commissioned.

The report⁢ highlights how personalized advertising enhances European competitiveness while also funding a variety of online services for consumers. Small businesses and startups benefit significantly, earning an additional €80 billion annually⁢ through personalized ads. For publishers, personalized advertising generates twice the revenue compared to contextual ads, totaling an estimated €10 billion.

Looking ahead, the report projects that generative AI-powered personalized ads could⁣ generate an additional €250 billion in sales for EU businesses by 2030. this⁣ growth could support 1.4 million jobs ⁤and‍ contribute €60 billion to the European GDP. The report emphasizes the need for streamlined policies that encourage innovation while protecting consumers to maintain and grow these economic benefits of personalized advertising.

What’s next

To maximize the economic advantages of personalized advertising,the report suggests⁤ that policymakers should⁤ focus ⁢on creating a simplified and ‍innovation-kind regulatory environment,balancing consumer protection with opportunities for growth in the digital advertising sector.