Peugeot and RAM: Prices and Installment Plans for All Models

Stellantis announced on Monday that it will offer installment payment plans for select Peugeot and RAM vehicle models in Argentina, aiming to improve accessibility to new cars amid ongoing economic constraints and high inflation that have suppressed consumer purchasing power in the automotive sector.

The program, launched through Stellantis’ local financing arm, allows customers to purchase certain Peugeot and RAM models with fixed monthly payments over periods ranging from 12 to 60 months, with interest rates tied to the Central Bank’s reference rate and adjusted quarterly. The initiative covers entry-level trims of the Peugeot 208, 2008, and Partner, as well as the RAM 1000 and RAM 1500, targeting both individual buyers and small fleet operators.

According to the company’s official pricing guide released alongside the announcement, the Peugeot 208 Active 1.6L manual transmission model is available for ARS 1,250,000, with monthly installments starting at ARS 38,500 over 48 months. The Peugeot 2008 Allure 1.6L automatic begins at ARS 1,890,000, with payments from ARS 58,200 monthly over the same term. The RAM 1000 Express, the most affordable pickup in the lineup, is priced at ARS 2,450,000, requiring monthly payments of approximately ARS 75,400 under a 48-month plan.

Stellantis Argentina emphasized that the financing terms are designed to be transparent, with no hidden fees and all costs disclosed upfront in the contract. The company stated that the initiative responds to sustained demand for flexible purchasing options, particularly as traditional auto loans from banks have become more restrictive due to elevated risk perceptions and currency volatility.

Industry analysts noted that the move reflects a broader trend among automakers in emerging markets to bypass strained banking channels by offering manufacturer-backed financing. Mariano Iglesias, senior analyst at Abeceb.com, said in an interview that “when credit conditions tighten, OEMs step in to maintain volume, especially in segments where buyers are price-sensitive but still intent on upgrading from older vehicles.”

The program does not currently include hybrid or fully electric variants of Peugeot’s European lineup, nor does it extend to RAM’s heavy-duty 2500 and 3500 models, which remain available only through cash or third-party financing due to their higher price points and niche market positioning.

Stellantis reported that Argentine new vehicle sales declined by 18.7% year-on-year in the first quarter of 2026, according to data from the Argentine Association of Automobile Dealers (ACARA), with financing constraints cited as a key factor. The company said it aims to stabilize its domestic market share through targeted incentives and accessible payment structures rather than relying solely on price reductions.

Customers interested in the installment option can apply through Stellantis’ official website or visit authorized Peugeot and RAM dealerships nationwide. Approval is subject to standard credit evaluation, including income verification and debt-to-income assessment, with typical approval times ranging from 24 to 72 hours for qualified applicants.

The initiative marks Stellantis’ latest effort to adapt its sales strategy in Argentina to macroeconomic challenges, following previous moves such as localized production adjustments, promotional warranty extensions, and the introduction of lower-spec trims tailored to budget-conscious buyers. The company has not disclosed projected uptake rates for the financing program but stated it will monitor performance monthly and adjust terms as needed based on economic indicators and customer feedback.