Pharrell, Quavo, A$AP Rocky Music Preview at PFW
News Context
At a glance
- Paris Fashion Week showcased more than just clothing this week,becoming a platform for new music from some of hip-hop's biggest names.
- The events signal a continued collaboration between the fashion house and the music industry under Williams' direction.
Paris Fashion Week showcased more than just clothing this week,becoming a platform for new music from some of hip-hop’s biggest names. Pharrell Williams, as Louis Vuitton’s menswear director, unveiled tracks from A$AP Rocky, Quavo, and John Legend during his Fall/Winter 2026-2027 show. A$AP Rocky also presented his own AWGE Menswear Spring/Summer 2026 collection, further solidifying the intersection of fashion and music.
Here’s a breakdown of the musical highlights:
- Pharrell Williams’ Louis Vuitton Show: Premiered new music from A$AP Rocky, Quavo, and John Legend.
- A$AP Rocky’s AWGE Show: Featured a runway presentation alongside his new collection.
The events signal a continued collaboration between the fashion house and the music industry under Williams’ direction. Both shows drew significant celebrity attendance,including numerous artists and fashion influencers.