Philadelphia and Vips Launch ‘Friends Breakfast’ campaign in Spain
Two brands, both with 50-year histories, are joining forces in Spain. Philadelphia cream cheese (owned by International Mondelez) and the Vips restaurant chain (Alsea) have announced a collaborative promotion centered around shared moments and friendship.
2-for-1 Breakfast Deal
The “Friends Breakfast” campaign offers a 2-for-1 breakfast deal at Vips restaurants throughout Spain. Consumers who purchase any Philadelphia cream cheese product can redeem the offer.
To participate,customers must photograph their purchase receipt and upload it to a dedicated website. A coupon can then be downloaded and used at any Vips location.
Shared Values
“Choosing Vips as an ally has a unique value for us,” said Rocío Alonso de Velasco, Brand manager of Philadelphia Spain. ”both brands share the purpose of gathering people around experiences that are not only memorable, but authentic. Vips has been a key place in Spain to share special moments, and we believe that there is no better habitat to promote the connection that one of its typical breakfasts, accompanied by Philadelphia, to make them even more irresistible. Give life to our mission of creating real connection moments, inviting everyone to enjoy friendship at its maximum.”
Promotion Details
The promotion runs through June 30. The campaign will be promoted through outdoor advertising, digital channels, and radio spots. Ogilvy is the creative agency behind the advertising campaign.
New Menu Items
Vips has also updated its breakfast menu to include Philadelphia cream cheese in five new recipes.
“Beyond renewing our letter with a proposal for coffe&bakery Quality, this collaboration with a brand as recognized as Philadelphia represents VIPs’s commitment to make the shared moments have greater value,” said Raquel Martín, Brand Manager of Vips. “We wont each breakfast to become a perfect excuse to strengthen ties and foster relationships that really make the difference in people’s lives.”
Philadelphia and Vips “Friends Breakfast” Campaign: Your Questions Answered
This article provides a thorough overview of the ”Friends Breakfast” campaign launched by Philadelphia cream cheese and Vips restaurants in Spain. We’ll explore the key details of the promotion,including the 2-for-1 breakfast deal,the campaign’s objectives,and customer participation.
What is the “Friends Breakfast” campaign?
The “Friends Breakfast” campaign is a collaborative promotion between Philadelphia cream cheese and the Vips restaurant chain in Spain. The campaign encourages consumers to enjoy shared breakfast moments with a special offer. The promotion focuses on the theme of friendship and creating memorable experiences.
What is the 2-for-1 Breakfast Deal?
The core of the campaign is a 2-for-1 breakfast deal. customers who purchase any Philadelphia cream cheese product are eligible to redeem this offer.
How Does the 2-for-1 Deal Work?
- Purchase: Buy any Philadelphia cream cheese product.
- Receipt: photograph your purchase receipt.
- Upload: Upload the receipt to a dedicated website.
- download: Download a coupon.
- Redeem: Use the coupon at any Vips restaurant in Spain.
Key features of the Promotion:
Benefit: 2-for-1 breakfast at Vips.
eligibility: Purchase of Philadelphia cream cheese.
Participation: Upload receipt to a dedicated website.
Redemption: Use coupon at any Vips location.
When Does the Promotion take Place?
The “Friends Breakfast” campaign runs through June 30.
What are the Shared Values between Philadelphia and Vips?
Both brands share the common goal of fostering shared moments and creating memorable experiences. Philadelphia Spain’s Brand Manager, Rocío Alonso de Velasco, highlighted this synergy, stating both brands aim to bring people together through authentic and memorable experiences, emphasizing that vips provides an ideal setting for promoting connections.
How is the Campaign Being Promoted?
The campaign leverages several advertising channels to reach consumers:
Outdoor advertising
Digital channels
* Radio spots
The creative agency behind the advertising campaign is Ogilvy.
Are There Any New Menu Items?
Yes. Vips has updated its breakfast menu to include Philadelphia cream cheese in five new recipes.
Summarized Key Facts
| Feature | Details |
| ———————– | ——————————————————————————————————————————————————- |
| Campaign Name | “Friends Breakfast” |
| Partners | Philadelphia Cream Cheese & Vips Restaurants (Spain) |
| Offer | 2-for-1 Breakfast Deal |
| Eligibility | Purchase of any Philadelphia cream cheese product. |
| Redemption Process | Photograph receipt, upload to dedicated website, download coupon, and use at Vips.|
| Promotion Duration | Through June 30 |
| marketing Channels | Outdoor advertising, digital channels, and radio spots. |
| Creative Agency | Ogilvy |
| Menu update | Vips has introduced five new breakfast recipes featuring Philadelphia cream cheese.|
