TikTok’s influence continues to reshape internet culture, extending beyond fleeting dance challenges and viral sounds into broader lifestyle trends. A recent surge in interest around curated self-care routines and aesthetic-driven content, as highlighted by a TikTok video featuring an “everything shower” and amplified by broader trends identified in , demonstrates the platform’s power to not just reflect, but actively define, cultural moments. This isn’t simply about entertainment; it’s about identity, belonging, and a desire for control in an increasingly chaotic world.
The Rise of “Everything Showers” and Aesthetic Self-Care
The “everything shower” – a hyper-curated, multi-step self-care ritual – exploded on TikTok with over 3 billion views under its hashtag. The trend, exemplified by videos showcasing 25-step routines, isn’t merely about hygiene. It’s about transforming a mundane activity into an indulgent experience. The appeal lies in the control it offers, a deliberate act of self-pampering in a world often perceived as unpredictable. Elements like eucalyptus steam, scalp massagers, and elaborate exfoliation sequences tap into what’s being termed “aesthetic therapy,” suggesting a link between visual presentation and emotional wellbeing.
This trend builds on a broader shift towards prioritizing self-care, but TikTok’s format and algorithmic reach have accelerated its adoption. The platform’s emphasis on visual content allows users to showcase these routines in a compelling way, creating a sense of aspiration and community. It’s a departure from previous self-care trends that often focused on minimalism or practicality; the “everything shower” embraces maximalism and indulgence.
Corecore and the Internet Aesthetic Overload
Alongside the polished aesthetic of the “everything shower,” another significant trend emerged: Corecore. Unlike the curated perfection of trends like Cottagecore or Clean Girl, Corecore deliberately embraces chaos. It’s characterized by melancholic edits, existential captions, and unfiltered commentary on media overload. As described in reports from , Corecore flips traditional aesthetics on its head, offering a raw and often unsettling reflection of the digital experience.
The contrast between these two trends – the meticulously curated “everything shower” and the deliberately chaotic Corecore – is telling. It suggests a duality in how users are navigating the online world. One seeks solace in control and aesthetic pleasure, while the other confronts the overwhelming nature of information and the anxieties of modern life. Both, however, are deeply rooted in the unique environment fostered by TikTok.
TikTok as a Cultural Barometer
TikTok’s ability to generate and amplify these trends isn’t accidental. The platform’s algorithm is designed to surface content that resonates with individual users, creating echo chambers and accelerating the spread of viral phenomena. This has led to a situation where TikTok doesn’t just reflect culture; it actively shapes it.
The platform’s influence extends beyond individual trends. Pinterest, a platform often used for inspiration and planning, is actively tracking these TikTok-driven shifts. Pinterest’s creator resources highlight trending searches related to fashion, beauty, home decor, and art, demonstrating a clear awareness of TikTok’s impact on consumer behavior. The platform is also focusing on creator success stories, recognizing the importance of individual content creators in driving engagement and shaping trends.
The Implications for Content Creators and Businesses
For content creators, understanding these trends is crucial for maximizing reach and engagement. TikTok’s algorithm rewards content that aligns with current interests, making it essential to stay informed about emerging viral moments. Pinterest’s resources offer insights into trending keywords and best practices for creating effective Pins, further emphasizing the importance of data-driven content creation.
Businesses are also taking note. The rise of the “everything shower” and similar self-care trends presents opportunities for brands in the beauty, wellness, and home goods industries. However, authenticity is key. Consumers are increasingly savvy and can quickly detect inauthentic marketing attempts. Brands that genuinely align with these trends and offer valuable products or services are more likely to succeed.
Navigating the TikTok Landscape in 2026
As we move further into , TikTok’s influence shows no signs of waning. The platform continues to be a breeding ground for viral trends, shaping everything from fashion and beauty to self-care and cultural commentary. Understanding the dynamics of this platform – its algorithm, its user base, and its evolving trends – is essential for anyone seeking to navigate the digital landscape effectively. The key takeaway is that TikTok is more than just a social media app; it’s a cultural force that is reshaping the way we live, consume, and interact with the world around us. The platform’s ability to quickly identify and amplify emerging interests, as evidenced by the “everything shower” and Corecore trends, positions it as a crucial barometer of the online generation’s emotional pulse.
platforms like Pinterest are adapting to this shift, providing resources and tools for creators and businesses to capitalize on TikTok-driven trends. This symbiotic relationship highlights the interconnectedness of the social media ecosystem and the importance of staying informed about emerging cultural moments.
