Pirelli: Official Tire Supplier for 2026 Winter Games
Pirelli will be the official winter tire supplier for the 2026 Winter Games in Milan Cortina, a deal that highlights the brand’s commitment to winter sports. The Italian tire manufacturer will provide tires for several automotive brands, including Alfa Romeo and Maserati. Beyond supplying tires, pirelli will offer crucial roadside assistance throughout the Olympics and Paralympics, ensuring smooth transport across event locations. Explore how Pirelli’s involvement in over 350 international racing events globally speaks to their leadership, and how this sponsorship bolsters the reputation of italian industry; News Directory 3 covered the story. Discover what’s next for Pirelli in the world of sports.
Pirelli Becomes Official Winter Tyre Supplier for 2026 Olympics
Updated June 7, 2025
Pirelli, the Italian tyre manufacturer, has secured a sponsorship deal for the Milan Cortina 2026 Winter Games, scheduled for February and March in Lombardy, Veneto, and Trentino-Alto Adige.The agreement names Pirelli as the official supplier of winter tyres for vehicles from Abarth, Alfa Romeo, Fiat, Fiat Professional, Lancia, and Maserati.
In addition to supplying tyres, Pirelli will offer roadside assistance during the Olympics and Paralympics. This service will operate within all Olympic clusters and along key routes to ensure smooth transportation in case of punctures or other repair needs. This mobility support underscores Pirelli’s dedication to the event’s success.
Pirelli’s involvement in sports extends beyond winter activities. The company has a long history of sponsoring various sports, including football, sailing, tennis, and motorsports, where it has been a prominent figure as 1907. The company participates in over 350 racing events globally, solidifying its position in international sports.
“To be Olympic and Paralympic Partner of Milano Cortina 2026 allows us to put our winter products on the field in a context of excellence, a segment where Pirelli is the market leader,” said Andrea Casaluci, CEO of Pirelli. “Actually, we equip approximately 50% of premium and prestige cars that mount dedicated winter tyres above 18. We are also proud to support an event of grate sporting value which turns the spotlight of the whole world on our country.”
“We are proud to announce the partnership with Pirelli, an Italian excellence that has distinguished itself globally for innovation, technology and style,” said Andrea Varnier, CEO of the Milano Cortina 2026 Foundation. “We recognize Pirelli’s fundamental role in the success and reputation of the Italian industry, thanks to its products and its historic link with sport and major international events, capable of offering unique visibility. This partnership enhances excellence of Pirelli products and their fundamental contribution to the smooth running of the event. The quality and innovation that distinguish their offering will be a key element for the efficient and safe management of crucial aspects of the Milan Cortina 2026 Winter Games.”
What’s next
Looking ahead, Pirelli aims to leverage this partnership to further showcase its winter tyre technology and commitment to supporting major international events. The company plans to continue its involvement in various sporting activities, reinforcing its brand presence on a global scale.