Pirelli Tires: US Sales Ban Risked?
- Pirelli's new "Cyber Tyre" technology, designed to enhance performance driving through real-time data collection, is drawing scrutiny from U.S.
- The McLaren Artura is the first vehicle to feature the Cyber Tyre system as standard equipment overseas.
- Department of Commerce's Bureau of Industry and security is examining the data collection practices associated with the technology,focusing on the role of Sinochem,a Chinese state-owned company. Sinochem holds...
Pirelli’s innovative Cyber Tire technology, which collects real-time data via sensors, is under intense scrutiny in the U.S., potentially risking a sales ban. The U.S.Department of Commerce is now reviewing the tire manufacturer’s data collection practices due to concerns about data security and the influence of Sinochem,a Chinese state-owned company with a notable stake in Pirelli. News Directory 3 reports on the potential hurdles facing the Cyber Tyre’s U.S. introduction, which uses sensors to monitor tire pressure, temperature, and speed. The review weighs the benefits of performance-enhancing tire technology against the potential data security risks. Could this led to restricted sales? Discover what’s next.
Pirelli’s Cyber Tyre Faces US Scrutiny Over Data Security Concerns
updated May 29, 2025
Pirelli’s new “Cyber Tyre” technology, designed to enhance performance driving through real-time data collection, is drawing scrutiny from U.S. regulators.The system, integrated into Pirelli’s P-Zero tires, uses sensors to monitor pressure, temperature, and speed, relaying the information to the car.
The McLaren Artura is the first vehicle to feature the Cyber Tyre system as standard equipment overseas. However, the technology’s introduction in the united States faces potential hurdles due to concerns about data security.
The U.S. Department of Commerce’s Bureau of Industry and security is examining the data collection practices associated with the technology,focusing on the role of Sinochem,a Chinese state-owned company. Sinochem holds a 37% stake in Pirelli,making it the largest shareholder.
According to Reuters, Pirelli might need to obtain special permission to sell cars equipped with Cyber tyre in the U.S. Expanding the technology to more passenger vehicles could prove difficult if regulators restrict its entry. Currently, officials have not made any decisions.
The situation presents a debate between fostering competitive technology and addressing potential security risks, given Sinochem’s ownership by the People’s republic of China.
What’s next
The U.S. Commerce department will continue its review, weighing the benefits of Pirelli’s Cyber Tyre against potential data security implications. The decision could impact the future of performance-enhancing tire technology in the united States.