P&O Cruises: Southampton FC Shirt Sponsor
P&O Cruises scores a major goal! The British cruise line is now the official front-of-shirt sponsor for Southampton FC‘s men’s first team, starting the 2025-26 season, significantly bolstering their presence within the community.This expanded partnership, building upon existing collaborations, sees the P&O Cruises logo prominently featured. Fans can anticipate exclusive perks, including cruise offers and matchday benefits, as the cruise line continues supporting the Saints Foundation. This strategic move highlights the cruise line’s commitment. Keep abreast of these and other news at News Directory 3. The association will see deeper engagement with fans,offering them unique experiences. Discover what’s next in this exciting partnership!
P&O cruises to Sponsor Southampton FC: A New Partnership Role
Updated July 2, 2025
P&O Cruises, a leading British cruise line, will deepen its connection with Southampton Football Club, taking on the role of official front-of-shirt partner for the men’s first team starting in the 2025-26 season. This move builds upon an already strong relationship between the two Southampton organizations.
The agreement means the cruise line’s logo will be prominently displayed on the front of all men’s first team shirts, including adult and children’s replica kits.This increased visibility provides a strategic prospect for P&O Cruises to showcase its brand to a broad audience through the highly competitive football league.The partnership highlights the cruise line’s commitment to the local community.
P&O Cruises will continue its support as the headline sponsor of the Saints Foundation, the club’s official charity. The cruise line will also remain on the women’s first team’s sleeve, further solidifying its commitment to Southampton FC.
Phil Parsons, Southampton Football Club CEO, expressed enthusiasm for the expanded partnership. He said, ”P&O Cruises has already become an integral part of the Saints family, and we are delighted to extend our partnership with such a fantastic company.”
Paul Ludlow,president of Carnival UK & P&O Cruises,echoed this sentiment,adding,”We are delighted to continue to support our home team.Contribution to the local community, regional economy, and to the club and its fans is vital, and we look forward to a successful season.”
The strengthened alliance will offer exclusive benefits and unique experiences for Southampton FC supporters and P&O Cruises guests. these include cruise offers,match tickets,meet-and-greet events with players,and onboard coaching sessions.
What’s next
The partnership between Southampton FC and P&O Cruises promises continued investment in the local community and unique opportunities for fans,strengthening ties between the cruise line,the football club,and the city of Southampton.