Podcast | Measuring TV Audiences: The Thus Effect
- Today we propose to hear again an episode in which we stopped for a moment to explain how exactly the television audience in Spain is measured.
- We talked to Marcos Méndez, director of Vertele, to know better what it consists of and what implications this measurement system has that has not changed much in...
- *** This episode was issued for the first time on September 18, 2024 ***
Today we propose to hear again an episode in which we stopped for a moment to explain how exactly the television audience in Spain is measured. Because with that apparently precise data, decisions are made that are not just economic. It decides what topics television speaks, because it gives a audience, and what topics does not, because it does not give an audience. Conclusions are even reached that they are also policies.
We talked to Marcos Méndez, director of Vertele, to know better what it consists of and what implications this measurement system has that has not changed much in the last 30 years; and with Ana Vega, a person in whose family home there was once an audimeter.
*** This episode was issued for the first time on September 18, 2024 ***
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