Poitou-Charentes Tour: Godon Wins Final Stage
- For over three decades, Jackie has been a quiet force within the world of professional sports, seamlessly transitioning from the fast-paced environment of baseball to the demanding landscapes...
- In 1998, Jackie founded Peloton Sports, a sports marketing and public relations agency that quickly became a key player in promoting major cycling events.
- Peloton Sports' work with these events involved comprehensive marketing strategies, media relations, and logistical support, contributing to their growth and visibility.
A Lifetime Dedicated to the Pedal: From the Diamond to the Dolomites
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For over three decades, Jackie has been a quiet force within the world of professional sports, seamlessly transitioning from the fast-paced environment of baseball to the demanding landscapes of competitive cycling. Her career, spanning news reporting, sports marketing, and public relations, reflects a deep-seated passion for athletics and a commitment to fostering community engagement.
Building a Legacy in Sports Marketing
In 1998, Jackie founded Peloton Sports, a sports marketing and public relations agency that quickly became a key player in promoting major cycling events. Peloton Sports successfully managed projects for prominent races including the Tour de Georgia,the Larry H. Miller Tour of Utah,and USA Cycling. These engagements demonstrated a knack for elevating the profile of cycling within the American sporting landscape.
Championing Cycling Safety and Access
Jackie’s dedication extends beyond professional events. Recognizing the importance of safe and accessible cycling for all,she founded Bike Alpharetta Inc., a Georgia-based non-profit institution. Bike Alpharetta focuses on advocating for improved cycling infrastructure, promoting cycling education, and fostering a vibrant cycling community within Alpharetta and the surrounding areas. This initiative underscores a commitment to grassroots progress and making cycling a more inclusive activity.
From the Ballpark to the Peloton
Before her extensive work in cycling, Jackie spent six years immersed in the world of professional baseball. Her roles with various Minor League Baseball teams were diverse, ranging from advertising sales to the decidedly hands-on task of pulling the tarp during inclement weather. This experience provided a foundational understanding of sports operations and a deep recognition for the dedication required at all levels of the game.
A Cyclist at Heart
While her professional life has been marked by strategic planning and organizational leadership, Jackie is also an avid cyclist herself. She has tackled the legendary l’Alpe d’Huez three times, a testament to her personal endurance and love for the sport. She approaches the iconic climb with a spirit of perseverance, prioritizing the experience over speed.
Her preferred cycling routes showcase a diverse appreciation for scenery and terrain. She finds joy in leisurely road and gravel rides through the rolling hills and horse farms of north Georgia, the fragrant lavender fields of Provence, France, and challenging mountain bike trails in Park City, Utah. These rides represent a personal connection to the landscapes and a celebration of the freedom and beauty that cycling offers.
Looking Ahead (August 29, 2025)
Jackie’s career exemplifies a dedication to sports that extends beyond the boardroom and into the heart of the cycling community. Her work continues to shape the landscape of cycling in Georgia and beyond,promoting safety,accessibility,and a lifelong passion for the sport. Her story serves as an inspiration for those seeking to combine professional success with personal fulfillment through an active lifestyle.