The Pokémon franchise is celebrating its 30th anniversary this year, launching a special merchandise collection now available at the Pokémon Center, marking the milestone since the original games debuted in February 1996.
The 30th anniversary officially falls on February 27, 2026 – known as Pokémon Day – and will be marked by a series of events and releases throughout the year. The new merchandise collection includes a wide range of items, from apparel and accessories to home goods and collectible pins, catering to fans of all ages.
For dedicated Pokémon Trading Card Game (TCG) players, the collection features card sleeves and a double deck box designed for celebratory battles. Those looking for practical items can find notebooks and insulated tumblers to aid in their Pokémon journey. As a special bonus, customers who purchase any item from the 30th merchandise collection will receive an adorable sticker sheet, while supplies last.
The Pokémon Company International has also released a teaser trailer offering a glimpse of what’s to come throughout the anniversary year.
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Beyond the merchandise, the 30th anniversary celebrations will extend to various Pokémon games, including Pokémon GO and Pokémon TCG Pocket, with in-game events and bonus rewards planned for players. Events such as “Day Out” and “Night Out” are scheduled, though specific details remain unknown as of February 20, 2026. A Pokémon GO 10th Anniversary event, titled “What’s your Favorite,” will run from February 8, 2026, to March 31, 2026, with special research available indefinitely after claiming. The Pokémon Day 2026 TCG Collection launched on January 30, 2026, and Pokémon League events are slated to begin on February 27, 2026.
Further down the line, a First Partner Illustration Collection Series 1 is planned for release on March 20, 2026. A collaboration between McDonald’s and Pokémon for Happy Meals is also in the works, though the timing is currently unspecified. Speculation also surrounds potential releases of remakes for Pokémon FireRed and LeafGreen on the Switch, and even the possibility of a Gen 10 announcement, though these remain unconfirmed.
Fans can explore the full 30th merchandise collection and stay updated on upcoming events online at the Pokémon Center.
