Pokémon-like “Mirage Cheats” Fetches High Price in US
Pokemon-Shaped Cheeto Sells for $87,840: A Testament to Enduring Popularity
Table of Contents
- Pokemon-Shaped Cheeto Sells for $87,840: A Testament to Enduring Popularity
- The “Cheetozard” Auction: Frequently Asked Questions
- What is “Cheetozard”?
- How much did the Charizard Cheeto sell for?
- Where was the “Cheetozard” auctioned?
- What were the key details of the “Cheetozard” auction?
- When was the Cheetozard discovered?
- Was this the first “Cheetozard”?
- What does this auction say about pop culture and collectibles?
- Are there other valuable snack items?
The global appeal of Pokémon remains undeniable. A recent auction underscored this fact when a snack food, remarkably similar in shape to a character from the beloved “Pocket Monsters” franchise, fetched a staggering $87,840 (approximately ¥13 million based on a ¥148 to $1 exchange rate as of March 7, 2025).

The “Cheetozard” Phenomenon
The snack in question is a Cheetos, the iconic corn snack introduced in the United States in 1948 and now available in over 30 countries, including Japan.While Cheetos are typically long and slender, misshapen pieces, such as two sticks fused together, occasionally occur.
This particular Cheetos, dubbed “Cheetozard,” bore an uncanny resemblance to the Pokémon character Charizard, seemingly by chance. The snack even appeared to mimic Charizard exhaling flames.
Auction Details and Bidding Frenzy
The unique Cheetos was encased in a obvious cardholder and listed on Goldin, a U.S.-based marketplace specializing in collectibles. It was there that the “miracle Cheetos” commanded its extraordinary price.
according to Goldin, the auction for this “Cheetozard” began on February 10 at $250. Over approximately 20 days, it attracted 60 bids, ultimately selling for $72,000 on March 2. The final price reflected a 22% buyer’s premium added by the auction house.
The auction house shared the news on social media, stating, “76840ドルで落札!”. The post ignited a flurry of reactions worldwide, with comments such as クレイジーだ!
(Crazy!
), 一体どんながヤツが買ったんだ?
(Who on earth bought it?
), and すぐ食べようぜ
(Let’s eat it right away!
).
Not the First “Cheetozard”
Interestingly, Goldin revealed that this wasn’t the first instance of a “Cheetozard.” This particular Cheetos was discovered sometime between 2018 and 2022 and stored for approximately five years before resurfacing and gaining traction on social media.
Other Snack Treasures
Currently, eBay features Cheetos resembling Godzilla and the Nike logo, with asking prices in the thousands of dollars (hundreds of thousands of yen). Perhaps its worth paying closer attention to the shapes of your snacks – you might just find a treasure!
Key Details
- Event: Auction of a Pokemon-shaped Cheeto
- Character Resemblance: Charizard
- Final Price: $87,840 (approximately ¥13 million)
- Auction House: Goldin
- starting Bid: $250
- Number of Bids: 60
- Date of Final Bid: March 2, 2025
This bizarre story highlights the intersection of pop culture, nostalgia, and the unpredictable nature of collectibles. Keep an eye on your snacks – you never know what treasures you might find!
The “Cheetozard” Auction: Frequently Asked Questions
A Cheeto resembling the Pokémon character Charizard recently sold for an astounding $87,840. This Q&A explores the details behind this unusual auction and its meaning.
What is “Cheetozard”?
“Cheetozard” is the nickname given to a Flamin’ Hot cheeto that bears a striking resemblance to the Pokémon character Charizard. This particular Cheeto even appeared to mimic Charizard exhaling flames.
How much did the Charizard Cheeto sell for?
The “Cheetozard” sold for a final price of $87,840 at auction.
Where was the “Cheetozard” auctioned?
The Cheeto was auctioned at Goldin, a U.S.-based marketplace specializing in collectibles.
What were the key details of the “Cheetozard” auction?
| Detail | Value |
| ————— | —————– |
| Auction House | Goldin |
| Character | Charizard |
| Starting Bid | $250 |
| Number of Bids | 60 |
| Date of Sale | March 2, 2025 |
| Final Sale Price| $72,000 |
| Buyer’s Premium | 22% |
| Total Price | $87,840 |
When was the Cheetozard discovered?
The “cheetozard” was discovered sometime between 2018 and 2022.It was stored for approximately five years before resurfacing and gaining traction on social media.
Was this the first “Cheetozard”?
Interestingly, Goldin revealed that this wasn’t the first instance of a ”Cheetozard”.
What does this auction say about pop culture and collectibles?
The success of the “Cheetozard” auction highlights the intersection of pop culture, nostalgia, and the unpredictable nature of collectibles. The enduring appeal of Pokémon, combined with the novelty of finding a unique shape in an everyday snack, fueled the bidding frenzy.
Are there other valuable snack items?
Yes, currently, eBay features Cheetos resembling Godzilla and the Nike logo, with asking prices in the thousands of dollars.
