Polo Ralph Lauren | #PoloRLStyle arrives at the “Home of Cricket.” At the legendary Lord’s …

Polo Ralph Lauren hosted a promotional event at Lord’s Cricket Ground in London on July 20, 2026, featuring West Indies legend Brian Lara, England bowler Lauren Bell, and actor Arjun Kapoor. The campaign, identified by the hashtag #PoloRLStyle, focused on spectator attire at the venue known as the Home of Cricket.

The event brought together figures from international cricket and entertainment to showcase the brand’s clothing line within the traditional setting of the Marylebone Cricket Club (MCC) grounds. According to Polo Ralph Lauren, the initiative aimed to blend the sport’s heritage with modern style.

Brian Lara and Lauren Bell represent cricket’s global reach

Brian Lara, one of the most prolific batsmen in the history of the game, appeared as a primary face for the event. Lara holds the record for the highest individual score in a first-class innings (501 not out) and the highest score in a Test match innings (400 not out), providing a high-profile link to the sport’s professional legacy.

Lauren Bell joined Lara to represent the current generation of professional cricket. Bell is a prominent fast bowler for the England women’s national team, known for her height and pace, which adds a contemporary sporting dimension to the brand’s presence at Lord’s.

The inclusion of both a retired legend and an active international player aligns with the campaign’s focus on the enduring nature of cricket’s traditions across different eras and genders.

Arjun Kapoor and the intersection of entertainment and sport

The event also featured Arjun Kapoor, a well-known figure in the Indian film industry. Kapoor’s presence highlights the massive cultural influence of cricket in India, the sport’s largest market, and the frequent overlap between Bollywood and international sporting events.

By including Kapoor alongside Lara and Bell, the campaign targeted a demographic that extends beyond traditional sports fans to include lifestyle and entertainment audiences.

The significance of Lord’s Cricket Ground

Lord’s Cricket Ground serves as the venue for the event due to its status as the Home of Cricket. The ground is the headquarters of the Marylebone Cricket Club (MCC) and is widely regarded as the most prestigious venue in the sport.

The venue is known for strict traditions and a specific dress code in certain areas, such as the Pavilion. Polo Ralph Lauren used this backdrop to position its apparel as a fit for the “spectator elegance” required at such a historic site.

The choice of location underscores the brand’s intent to associate its identity with the exclusivity and heritage associated with English cricket culture.