Pop Culture Game in Saint-Andre-Lez-Lille
- The town of Saint-André-lez-Lille has organized the L'Atelier Pop Culture Game, an event designed to engage youth and adults through activities centered on popular culture.
- The event utilized the salle André-Wauquier, transforming the space into a large-scale gaming environment where virtual and real-world experiences intersect.
- The programming for the event included a mix of competitive gaming and educational components aimed at digital literacy.
The town of Saint-André-lez-Lille has organized the L’Atelier Pop Culture Game, an event designed to engage youth and adults through activities centered on popular culture. The initiative, which was inspired by the Friday evening workshops established by the local youth service, focuses on a wide array of media including video games, board games, role-playing games, television series, cartoons, manga, and superheroes.
The event utilized the salle André-Wauquier, transforming the space into a large-scale gaming environment where virtual and real-world experiences intersect. According to official descriptions, pop culture is recognized in this context as a collection of practices, beliefs, and objects that are dominant or omnipresent within a society at a given time.
Event Programming and Digital Literacy
The programming for the event included a mix of competitive gaming and educational components aimed at digital literacy. On Friday, April 10, 2026, the schedule featured a conference starting at 16:30 focused on digital professions, allowing families to explore the behind-the-scenes aspects of the digital world.
Following the educational session, the event transitioned into competitive play with a Rocket League e-sport tournament beginning at 18:00 on the same day. The activities extended into Saturday, which featured a digital café dedicated to digital topics and a gaming salon organized across several areas.
Community Integration and Partnerships
The L’Atelier Pop Culture Game was developed as a collaborative effort to bring community members together through shared interests in modern media. The event incorporated partnerships with external entities, including Cellofan, and featured filming by Nouvel Oeil Productions.

By integrating educational conferences with recreational gaming, the program sought to bridge the gap between leisure and professional exploration in the tech sector. The event was open to both young and the less young
, emphasizing a multi-generational approach to engaging with digital culture.
- Conference on digital professions for families.
- Rocket League e-sport tournament.
- Digital café for discussions on technology.
- Gaming salon featuring various pop culture mediums.
