“Practical yet edgy”… SK Stoa, Helen Karen and Jones New York FW new releases

Living Economy

“Practical yet edgy”… SK Stoa, Helen Karen and Jones New York FW new releases

Digital Daily Published on 2024-08-30 10:22:45

[디지털데일리 왕진화 기자] SK Stoa (CEO Park Jeong-min) announced on the 30th that it will sequentially introduce its own fashion products, including Helen Karen and Jones New York, starting September 1st.

SK Stoa has put emphasis on ‘practicality’ and ‘edge’ in its products for this fall/winter (FW) season. These are ‘proper sets’ items that can be used for a variety of outfits and looks, while also being stylish products with a point.

First, Helen Karen is celebrating its 5th anniversary by preparing a limited quantity of ‘Full Coordinate Suit Set 4 Types’ as its first product. Helen Karen suit and jacket products are not only versatile but also have a stylish tailored fit, and have been ranked first in the number of repeat customers for women’s clothing at SK Store for 4 consecutive years.

In particular, the ‘Helen Karen Suit Set’ has been very popular, selling over 110,000 sets based on order quantity since the brand’s launch.

Accordingly, the suit set-up was planned as a four-piece set, including a check jacket and scarf, a knit inner, and pants for the first time. The product can be coordinated separately or together in various situations such as everyday wear, commuting wear, graduation ceremonies, and condolence ceremonies, so it is expected to be highly utilized this fall. It is scheduled to be introduced through a broadcast at 8:41 PM on September 1st.

In addition, the ‘Knitting Tweed Jacket’ that boasts a luxurious color sense and flexible tension for a comfortable fit and the ‘100% wool half coat from Italian Visentino’ from Helen Karen premium label are also worth noting. Helen Karen is planning to present a total of 10 items including coats, pants, and knits for this FW season.

SK Stoa Fashion License Brand (LB) ‘Jones New York’ has also completed preparations. Jones New York, which was first introduced on August 27th last year, has gained great popularity by proposing fashion styling with flexible materials that do not wrinkle, sophisticated fits, and trendy designs, just like the New York fashion philosophy of pursuing both comfort and style. The cumulative order quantity for one year is 120,000 pieces, and the cumulative order amount is 11.3 billion won.

This FW season, Jones New York plans to expand its portfolio to include knits, cardigans, blouses, and coats, as well as its signature item, the ‘suit’, to present a variety of products.

Shin Hee-kwon, head of SK Stoa’s commerce business group, said, “SK Stoa’s exclusive fashion brands such as Helen Karen and Jones New York have been loved by many for pursuing ‘SK Stoa-ness,’ which encompasses both trendiness and practicality.” He continued, “We will continue to strive to present a variety of products that live up to the name ‘Fashion Store’ with a sophisticated fit, highly versatile designs, and a stylish feel.”

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