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PREM Rugby & FloSports announce Exclusive US Broadcast Deal:⁤ A Deep Dive

PREM Rugby has announced a significant ⁤three-year broadcast partnership with FloSports, granting the sports streaming service exclusive rights to broadcast every Gallagher ⁣PREM Rugby regular ⁤season and playoff match in the United States,⁣ alongside select PREM Rugby Cup fixtures. The deal,⁣ running through ‍the end of the 2027/28 season, signals a‍ strategic move to capitalize on the burgeoning US rugby market and expand the league’s international footprint.

The Deal Details: A Closer Look

The agreement encompasses comprehensive coverage of the Gallagher PREM⁢ Rugby league, a ⁣competition ⁤widely regarded as one of ⁢the most physically demanding and tactically complex in⁤ the world.⁢ FloSports will stream every regular season match, ⁣ensuring US fans have access to all the action. ⁢ The ⁢inclusion of playoff matches further enhances the value ⁣proposition for subscribers. ⁢ Select PREM Rugby Cup fixtures will also be available, providing a⁣ broader showcase ⁢of the ⁢league’s talent.

This partnership builds upon FloSports’ existing commitment to rugby, adding PREM Rugby to a⁢ portfolio that already includes the Investec Champions Cup (European club rugby’s premier ⁣competition), Super Rugby (the⁢ leading competition in the Southern ⁤Hemisphere), and the United ⁢Rugby Championship (URC). This consolidation of rugby content on a single platform is a key benefit for fans.

Why the US‍ Market? Growth Potential and the Road to 2031 & 2033

The United⁣ States⁤ represents a crucial growth ⁤market for PREM ⁣Rugby. ⁣ While traditionally a football,basketball,and baseball nation,rugby is experiencing a significant⁢ surge ⁢in ⁣popularity. Several factors contribute to this growth:

• Increased Participation: Youth and collegiate rugby programs are expanding rapidly across the US.
• Growing Fanbase: The⁢ number of dedicated rugby fans is steadily increasing,driven by exposure ⁣through international competitions and streaming services.
• Demographic⁣ Appeal: Rugby attracts a diverse ⁣demographic,including⁢ a younger,more affluent audience.
• Upcoming World ⁣Cups: The awarding of the men’s Rugby‍ World Cup in 2031 and⁢ the⁣ women’s Rugby World Cup in ⁢2033 to the US is ⁤a major catalyst for investment and growth.

Rob Calder,⁣ chief growth Officer of PREM ⁣Rugby, emphasized the importance ⁤of the US market, stating, “It is grate to partner with FloSports, a⁢ broadcaster that⁣ has made a clear commitment and⁤ investment in rugby, with our sport forming a central part of their long-term vision. The US is a key market for PREM Rugby’s international footprint and ⁤this partnership with FloSports provides our growing ‍North American audience with a⁤ dedicated home for the Gallagher PREM over the next three seasons. Our mission is to make⁤ the PREM the ⁣most-loved league in the‍ world and⁤ this marks⁢ an crucial step in⁤ driving growth amongst our global audience.“