Premiership Rugby Rebrand: New ‘Prem’ Name for 2025-26
Premiership Rugby is aggressively pursuing strategies to ensure its financial health and longevity. This news report details the league’s renewed emphasis on social media engagement, promising fans greater access and dynamic content across platforms such as YouTube, while also exploring a franchise system to attract vital investment. This follows the financial woes that saw the collapse of several teams. The proposed structure would aim to establish more stable parameters for all teams,both on and off the pitch,subject to RFU Council approval. Discover how News Directory 3 is following this story and what the future of Premiership Rugby holds.
Premiership Rugby Eyes Expansion,Investment to Secure Future Role
Updated June 14,2025
Premiership Rugby is intensifying its focus on social media,aiming to deliver more behind-the-scenes content and highlight key moments on platforms like YouTube. This marketing push is part of a broader strategy to secure financial growth and investment following the financial difficulties that lead to the demise of Worcester,Wasps,and London Irish during the 2022-23 season.
To attract new money, the Premiership is considering a franchise system. This model would eliminate on-pitch relegation but require teams to meet centrally persistent standards both on and off the field. Bill Sweeney, chief executive of the Rugby Football Union, supports this expansion model. However,the RFU Council must approve the change for it to take effect.
In may, the second-tier Championship announced a similar rebranding effort, opting for the name ‘Champ Rugby’ starting next season.
The Six Nations also recently underwent a rebranding, unveiling a new orange logo in December. The reception from fans was largely unimpressed.
What’s next
The Premiership awaits the RFU Council’s decision regarding the proposed franchise system.The league will continue to build its social media presence and explore new avenues for investment and growth.