Prescription Smoking Cessation Ads Reduce Smoking Rates

Prescription Smoking Cessation Ads Reduce Smoking Rates

October 22, 2025 Jennifer Chen Health

Here’s a ‌breakdown of the facts provided in the text:

Research ‍Article:

* Title: investigating ⁣the Impact of ‌Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
* ‌ Authors: Erfan Loghmani et al.
* Journal: Marketing Science

* Publication Year: 2025
* DOI: 10.1287/mksc.2024.0848
* Link: https://dx.doi.org/10.1287/mksc.2024.0848

Source of Information:

* Provided by: Institute for Operations Research and the Management Sciences
* ⁣ Institute Website: https://medicalxpress.com/partners/institute-for-operations-research-and-the-management-sciences/

* ⁢ INFORMS Website: http://www.informs.org/

News Release/article Information:

* Topic: ⁢Study shows ads for prescription smoking cessation drugs help ⁤reduce smoking rates, but over-the-counter⁣ (OTC) ads ‌are less effective.
* ‌ ‍ Date: ⁢ October 22, 2025
* ​ Citation (for print): Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall⁣ short (2025, October 22)

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