Prescription Smoking Cessation Ads Reduce Smoking Rates
- * Title: investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising * Authors: Erfan Loghmani et al.
- * Provided by: Institute for Operations Research and the Management Sciences * Institute Website: https://medicalxpress.com/partners/institute-for-operations-research-and-the-management-sciences/ * INFORMS Website: http://www.informs.org/
- * Topic: Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but over-the-counter (OTC) ads are less effective.
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Research Article:
* Title: investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising
* Authors: Erfan Loghmani et al.
* Journal: Marketing Science
* Publication Year: 2025
* DOI: 10.1287/mksc.2024.0848
* Link: https://dx.doi.org/10.1287/mksc.2024.0848
Source of Information:
* Provided by: Institute for Operations Research and the Management Sciences
* Institute Website: https://medicalxpress.com/partners/institute-for-operations-research-and-the-management-sciences/
* INFORMS Website: http://www.informs.org/
News Release/article Information:
* Topic: Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but over-the-counter (OTC) ads are less effective.
* Date: October 22, 2025
* Citation (for print): Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall short (2025, October 22)