President Lee visits K-Expo in Mexico City to inspect Korean exhibits

President Lee Samples Tech in Mexico City

President Lee Jae-myung visited the K-Expo in Mexico City, inspecting South Korean corporate exhibits and sampling consumer goods ranging from AI-powered skin-measuring devices to food products.

AI Demonstrations and Tariff Concerns at Corporate Booths

At the Naver subsidiary Cake booth, the president and first lady observed demonstrations of artificial intelligence-driven Korean culture and language education programs tied to the pop group BTS.

Moving to the Amorepacific exhibition, President Lee utilized an AI-powered skin-measuring device to evaluate facial hydration and pore status. Amorepacific Chief Executive Officer Seung-hwan Kim raised concerns regarding Mexico’s recent tariff increases on nations without a free trade agreement, prompting President Lee to inquire about the exact scale of the tariff adjustments.

Automotive Innovation and Popular Food Exhibits

Exhibits across the technology and consumer sectors drew attention during the tour. President Lee inspected the Seltos hybrid vehicle at the Kia display and examined transparent OLED panels at the LG Electronics booth, alongside a visit to Samsung Electronics.

In the food sector, representatives briefed the presidential couple on banana milk and Melona ice cream at the Binggrae station, while both Lee and Kim sampled the popular instant-meal Hangang ramen at the Nongshim display.

Lighthearted Moments and Unannounced Fan Interaction

During a stop at the LG Household & Health Care booth, marketing division head Ji-seok Yu discussed hair loss prevention products with the presidential delegation. Yu remarked that the two leaders appeared to have no hair loss concerns, drawing laughter and a warm response from President Lee and First Lady Kim.

Before entering the main K-Expo venue, the presidential couple made an unannounced appearance at a random dance play event for the 2026 Mexico K Expo, interacting directly with local Korean culture fans.