Presidente: The Rise of Corridos Tumbados and Their Link to Drug Cartels

Understanding ‘Presidente’: The Rise of Corridos Tumbados

Music does not require full understanding to be enjoyed. A clear example is the sub-genre of regional Mexican music called corridos tumbados. This style merges traditional corridos with urban music elements.

Recently, a new trend on social media has captivated many. People of all ages are seen singing lines from the song ‘Presidente’ by Natanael Cano, Luis R. Conriquez, Gabito Ballesteros, and Neton Vega. These lines include references to luxury brands and a flashy lifestyle. The song has gained popularity, being embraced by many on platforms like TikTok, where it has over 26 million views on YouTube and 46 million streams on Spotify.

Corrido tumbado gained fame six years ago, thanks in large part to Natanael Cano. This young artist quickly rose to fame with hits like ‘Bello Ángel’ and now with ‘Presidente’. The song portrays a lavish lifestyle often associated with the notorious Jalisco New Generation Cartel (CJNG), which is known for its power and violence in Mexico.

The lyrics of ‘Presidente’ openly discuss crime and luxury. They reference drug trafficking and violence while glorifying the lifestyle of cartel members. For instance, early lines mention luxury cars and high-end products, painting a vivid picture of wealth tied to illegal activities.

One notable reference is to Juan Carlos Valencia González, known as ‘03’ or ‘El R-3’, a cartel leader connected to CJNG. The song includes direct mentions of key figures in organized crime, portraying their influence and lifestyle. It also draws attention to figures like Francisco Javier Gudiño Haro, also known as ‘El Plumas,’ who has been linked to attacks on public officials.

The corridos tumbados genre continues to evolve, weaving in elements of reality tied to narcotraficante culture. Songs like ‘Presidente’ serve as a lens into this world, highlighting both the glamor and dangers of cartel life.