Primavera Pop Takeover: Charli XCX, Sabrina Carpenter & Chappell Roan
- Primavera Sound hosted the sole European date of Charli XCX's Sweat Tour.
- The opportunity arose when Charli XCX's team expressed interest in bringing the Sweat Tour to the festival.
- “We didn’t announce the Sweat Tour because we had Charli,” said Marta Pallarès Olivares. “Then it was from her side they said, ‘Hey, the guys are so excited.They...
Charli XCX’s electrifying Sweat Tour landed exclusively at primavera Sound,marking the only European stop for the tour. This exclusive engagement materialized through a collaboration initiated by Charli XCX’s team, offering festival-goers an unforgettable experience. Primavera Sound, as the sole European venue, amplified the event’s prestige, showcasing the pop icon’s dynamic performance. Marta Pallarès Olivares, Head of Press & Corporate Relations at Primavera Sound, confirms the unexpected but welcome addition to the festival lineup, underlining the collaborative spirit that made this extraordinary event possible. News Directory 3 has the scoop! Eager for more festival highlights and artist exclusives? Discover what’s next for Primavera Sound’s electrifying future.
charli XCX’s Sweat Tour Exclusively Hits Primavera Sound
Updated June 08, 2025
Primavera Sound hosted the sole European date of Charli XCX’s Sweat Tour. According to Marta Pallarès Olivares, Head of Press & corporate Relations at Primavera Sound, the Charli XCX performance wasn’t initially planned as part of the tour.
The opportunity arose when Charli XCX’s team expressed interest in bringing the Sweat Tour to the festival. This collaboration resulted in Primavera Sound becoming the exclusive European venue for the tour.
“We didn’t announce the Sweat Tour because we had Charli,” said Marta Pallarès Olivares. “Then it was from her side they said, ‘Hey, the guys are so excited.They would like to bring the Sweat Tour exclusively to you for Europe.’ And then we said, ‘Yeah, of course.’”