Prime Video Launches New Streaming Bundles With Apple TV and Peacock

Amazon Prime Video Channels has launched a limited-time streaming bundle in the United States that combines Apple TV and Peacock Premium Plus for $19.99 per month.

The bundle is available through the digital Subscriptions store on Prime Video and provides a discount of nearly $10 compared to the combined cost of purchasing the two services separately.

Bundle Tiers and Content

The offering specifically includes the Premium Plus tier of Peacock. This tier is ad-free, with the exception of live sports programming, and grants users the ability to download content and access local NBC stations.

Apple TV also remains ad-free outside of live sports content. The bundle brings together Apple TV’s original films and series alongside Peacock’s movies, hit shows, and live sports.

Strategic Context and Industry Trends

This is not the first time these two services have been paired. In October 2025, a package was created featuring Apple TV and Peacock’s standard Premium tier. That previous arrangement was a direct agreement between Apple and NBCUniversal and did not involve Amazon.

The current bundle arrives as NBCUniversal explores new distribution strategies to drive subscriptions for Peacock. The service has lagged behind many of its rival streaming platforms and remains in the red while most of its peers have reached profitability.

To address this, NBCUniversal has sought priority placement for Peacock in various distribution deals, including a recent agreement with Google and YouTube TV.

Peacock ended 2025 with 44 million subscribers, adding 3 million in the final months of that year. Despite the subscriber growth, the company reported wider losses due to the high costs of sports rights.

Apple TV, which launched in 2019, maintains a different approach to transparency and has never disclosed its viewership data or total subscriber numbers.

The shift toward these types of bundles is becoming more common across the streaming industry as the costs of individual subscriptions continue to rise.