Professional Triathletes Organisation Secures Series C Funding
SURJ Sports Investment and Verance Capital Join Forces with Professional Triathletes Organisation (PTO) to Accelerate Global Growth
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New strategic investments signal a significant boost for the T100 triathlon World Tour and the future of professional triathlon.
The Professional Triathletes Organisation (PTO) has announced a landmark strategic investment from SURJ Sports Investment, a Public Investment Fund (PIF) company, and Verance Capital. This significant financial backing is set to propel the growth of the PTO, its T100 triathlon World Tour, and the sport of triathlon on a global scale.
A New Era for Triathlon: Strategic Partnerships Drive Expansion
The PTO,a unique sports body co-owned by its professional athletes,is dedicated to elevating and expanding the sport of triathlon. The recent introduction of the T100 Triathlon World Tour in January 2024 marks a pivotal moment, recognized by World Triathlon as the ‘official world Championship for long distance triathlon’. This initiative is underpinned by a comprehensive 12-year strategic partnership with World Triathlon, aiming to foster unprecedented progress within the sport.The T100 Triathlon World Tour features a season-long schedule of elite races contested over a 100km distance (2km swim, 80km bike, 18km run). These events bring together the world’s premier triathletes to compete in iconic global locations. Broadcast live in over 195 territories thru the PTO’s partnership with Warner Bros.Finding, alongside a network of international, regional, and local broadcasters, the tour offers unparalleled exposure for the sport.
Key Dates and Locations for the T100 Triathlon World Tour
The 2025 season promises an exciting calendar of events, including:
Singapore (5-6 April)
San Francisco (31 May-1 June)
Vancouver (13-15 June)
London (9-10 August)
France (30-31 August)
Valencia (20 September)
wollongong (18 October)
Dubai (15-16 November)
* Qatar (12-13 December) – Hosting the inaugural Qatar T100 Triathlon world Championship Final.
Beyond the professional races,T100 weekends are designed as “festivals of multisport,” offering a variety of participation opportunities for amateur athletes of all skill levels. This includes options for seasoned amateurs aiming for the 100km distance and newcomers taking on single-discipline, untimed events.
about the Investors: Fueling Global Sports Growth
SURJ Sports Investment: Powering International Sport
SURJ Sports Investment, a PIF company, is committed to driving the expansion of international sports through strategic investments that resonate globally and locally. The company focuses on investing in global rights holders and critical enablers within the sports ecosystem. These investments are designed to deliver long-term returns, empower sports and adjacent businesses to innovate and reach new audiences, and create novel experiences. SURJ Sports Investment is instrumental in unlocking transformative opportunities, inspiring future generations of talent and fans across Saudi Arabia, the MENA region, and beyond.
Verance Capital: Expertise in Sports, Media, and Entertainment
Verance Capital is a New York-based growth equity firm that collaborates with leading entrepreneurs and management teams in the sports, media, and entertainment sectors. Employing a flexible and long-term investment strategy, Verance leverages its deep industry knowledge and extensive network to foster success for its partners.
This strategic investment from SURJ Sports Investment and Verance Capital marks a significant milestone for the PTO and the sport of triathlon, promising accelerated growth, enhanced athlete opportunities, and a broader global reach for the T100 Triathlon World Tour.