Samsung Fire & Marine​ Insurance Launches Data-Driven Healthcare Service

Samsung Fire & Marine Insurance has announced the launch of its ⁤’Disease Prevention Campaign,’ a data-based, customer-tailored healthcare service. The campaign, which began‌ on the 25th, aims to provide users with personalized health‌ information and guidance on disease prevention.

The service, available on Samsung Fire & Marine Insurance’s digital healthcare platform, Anyfit Plus, ⁤provides users with information on diseases, symptoms, and preventive measures that are prevalent by season. ⁢This fall, the platform will focus on tsutsugamushi disease, which is caused by tick bites.

In the winter, the company plans to offer a customized ‘disease‌ prevention guidance service’ for each customer, based on their individual health data, including gender and age. This service will provide users ​with tailored advice on preventing winter epidemic diseases.

In addition ⁢to the prevention campaign, Samsung Fire & Marine Insurance has also launched ‘Sugar‍ Fit,’ ‌a diet and ‍exercise habit management service based on blood sugar monitoring. This service aims to provide users with practical health management ⁢support.

Samsung Fire & Marine Insurance has been at the forefront of using big data‌ to improve customer health outcomes. In 2019, the company established a big data ​analysis system that ​collected customer health information, and has been ⁢operating it continuously to this day. The system provides customized information to customers‍ based on big data on health information of 9.09 million customers.

The company also holds a patent for ⁣a ‘health information monitoring system based⁤ on web crawling (a technique for extracting and collecting information on the Internet)’, which can detect and provide guidance on diseases that are becoming prevalent.

A Samsung Fire & Marine Insurance official stated, “This disease prevention campaign will provide⁤ customers with a ⁣differentiated experience by providing them ‍with the health information they need in advance.”⁣ The official added, “Furthermore, we hope that Samsung Fire & Marine Insurance will establish itself as a new role for customers as a health management expert consultant, rather than simply an ⁢insurance company.”