PSA in France: Sport Extension 2025-26
- * PSA and Sport En France extend Rights Deal: The Professional Squash Association (PSA) has renewed its broadcasting agreement with Sport En France, the television channel of the...
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* PSA and Sport En France extend Rights Deal: The Professional Squash Association (PSA) has renewed its broadcasting agreement with Sport En France, the television channel of the French Olympic Committee.
* Coverage Details: Sport En France will broadcast 10 major events from the PSA Squash Tour during the 2025-26 season.
* Previous Agreement: This extends a previous short-term deal that began in January 2025 and concluded in late June.
* First Event: The CIB Egyptian Open (September 18-19) will be the first event covered, with live broadcasts of the semi-finals and final, as well as matches featuring French players.
* Additional Content: The deal includes the return of the ‘Squash, le mag’ magazine and monthly content updates on Sport En France’s social media.
* Olympic Focus: This partnership is part of a larger effort by Sport En France and the French Squash Federation to promote squash in anticipation of its debut at the 2028 Los Angeles Olympics.
* PSA Comment: Melissa Soobratty (PSA Head of Media and Marketing) expressed delight in renewing the partnership to bring squash to a wider audience.
