Rallying the Racket: Jinping County’s Winning Formula for Badminton Industry Success

Jinping County: Excellent services and strong investment promotion promote the gathering of badminton industry

China News Service, Guizhou News, October 31 (Xinhua) Jinping County insists on taking high-quality development as the overall situation. The whole county insists on taking industrial investment promotion as the number one task and “top priority” project, and uses high-quality investment promotion to lay the foundation for high-quality development. Empowered by the potential, we seized the historical opportunities such as the new National Development Document No. 2 and “Bridgehead”, and firmly focused on leading industries and took multiple measures to carry out business-based investment promotion, resource investment promotion, industrial chain investment promotion and other work to achieve new results. Among them, the introduction, development and growth of Asia Lion badminton industry in Jinping County is the most typical.

　Identify the entry point for industrial development and attract investment in person

Through in-depth market research and analysis, Jinping County believes that the introduction of the Asia Lion badminton production project is of great significance in promoting the development of the local badminton industry and increasing the added value of the industry. In 2017, through the matchmaking of the Agricultural Development Bank of China, the main leaders of Jinping County visited the thatched cottage three times and successfully introduced the world-renowned badminton brand “Asia Dragon” settled in Nanjing and settled in the Jinping Economic Development Zone located on the Liangjiang River in Dunzhai Town.

　Strengthen the construction of excellent service brands and optimize and improve the business environment

In order to optimize the “Guiren Service·Jin Kuaiban” brand, Jinping County continues to implement the “one-on-one” guarantee service for enterprises by leading cadres, strengthens service guarantees for enterprises, provides one-stop approval services, and helps enterprises solve problems Issues such as labor and factory use ensured the smooth progress and production operation of the project. Continuously improve the investment promotion working mechanism, strengthen pre-assessment, project assignment, one-time notification, full-service agency services, joint processing of corporate appeals, etc., to promote the early completion and implementation of projects and achieve effective results; implement quarterly government-enterprise forums and consultation mechanisms, and listen to corporate developments face-to-face We will help enterprises solve their difficulties and demands in a timely manner.

　Focus on attracting investment around the industrial chain and promote industrial agglomeration for development

Jinping County compiles and optimizes the “One Map and Three Lists” around the badminton industry, gives full play to the role of the “chain master” of Asia Lion’s leading enterprise, takes the Asia Lion industry transfer as an opportunity, strives for Asia Lion brand authorization, strives to extend the industrial chain, and introduces high-quality products. Strong enterprises have settled in. With the badminton sports equipment manufacturing industry chain and leading and leading enterprises such as Asia Dragon and Datongli, we will attract a group of strong leading and driving forces from the perspective of chain building, chain replenishment, chain extension and chain strengthening. We have launched a project to “make up for weak links” in the industrial chain and strive to create an industrial cluster system with a complete industrial chain, a sound system and excellent advantages. Taking advantage of the extension of the industrial chain and cluster development, we will continue to track the projects in the industrial chain through on-site investment promotion and special class investment promotion, and introduce the annual output of 2.4 million badminton production projects and the Jinping County annual output of 300,000 billiard cues projects. Waiting for the project signing to take effect.

　Promote county economic development and enhance regional attractiveness and competitiveness

Jinping County plays a role as a bridge in promoting development by creating advantageous industries, providing jobs and promoting high-quality products. The first is to promote industrial upgrading and increase added value. The implementation of the Asia Lion badminton production project has promoted the upgrading and development of Jinping County’s badminton industry, giving Jinping County’s badminton industry more advantages in market competition. It also drives the extension and cluster development of related industrial chains, improving the added value and competitiveness of the entire industrial chain. The second is to promote employment, increase income and improve people’s livelihood. After the Asia Lion badminton industry gathered, it created a large number of job opportunities for Jinping County, promoted the development of related industries, provided local residents with more sources of income and employment opportunities, and improved people’s livelihood. Currently, Asia Lion Badminton Factory has more than 560 employees. In 2024, the company plans to invest more than 7 million yuan in equipment to expand production capacity to further promote economic development and create more jobs. The third is to enhance the city’s image and enhance investment attractiveness. The agglomeration and effectiveness of the Asia Lion badminton industry has enhanced Jinping County’s visibility and influence in domestic and foreign markets. It has also brought more foreign investment and cooperation opportunities to Jinping County and even southeastern Guizhou, and enhanced the city’s attractiveness and competitiveness. (over)

[Editor: Yang Qian]