Macau Coco Sister: The Female Boss Dominating⁣ the Men’s Clothing Market

Blue Whale News, September 22 (Reporter Hao ⁣Yan)The male‌ market, which was once at the bottom of‍ purchasing power, has been taken over by a “female boss”!

In recent ⁢months, the female boss-style sales of “Macau Coco Sister” have swept the‍ Douyin men’s clothing ‍market,​ achieving an ​astonishing monthly ​sales‌ record of over⁢ 50 million.

What is the origin of “Macau Coco Sister”? Why do men, who were⁣ once considered to have “purchasing power‌ worse than dogs”, place orders like crazy here?

Macau ​Coco Sister: Selling Emotional Value, ⁤Not Just ‌Goods

Opening the live⁤ broadcast room of “Macau Coco Sister”, you will see Coco Sister with exquisite makeup ⁣and hair ‍style, wearing⁢ a tight black dress, and behind her standing‌ a group of male models‍ in black uniforms, some of whom are​ even foreigners. In the Hermès⁤ orange⁢ background, all the products ​will be ‍placed in⁣ a gift⁣ box with a classic monogram pattern…​ When all this is combined together, you will definitely have the illusion of being in a Givenchy, Armani, LV or Hermès ⁤store.

Of course, the aura and ⁤rhetoric of “Macau Coco Sister” will further deepen this “illusion”.

“Have you ever sat in a Rolls-Royce? The leather used ​in the seats of a Rolls-Royce is made exclusively‍ of premium leather…”

“Take out five hundred thousand to play…”

“Golden belt… How dare you call yourself ‌the number ‌one sister if you don’t‌ have some strength?”

Judging from the above scenes ⁣and rhetoric alone,‍ the average customer spending in ⁣this live ⁣broadcast room is close to ⁢four figures. But in ‌fact, a gift box⁢ of three “gold belt underwear” is‌ only 18.8 yuan, Adidas-like⁤ sneakers are ‌only 38.8 yuan, beautifully packaged UV-proof sunglasses are only 9.9 yuan, and the ultimate luxury ⁣men’s perfume is 8.8 yuan…

The live broadcast room of “Macau Coco Sister” demonstrated⁢ what is meant‌ by “extreme value for money”⁣ and “super strong sense⁤ of actor’s ​belief”, the high-end packaging and title, and the price⁢ of a 2 yuan store on the street. From another perspective, “Macau Coco Sister”​ is not selling goods, but an emotional value.

Who Are‍ the Viewers of Macau Coco Sister?

According to data from a third-party platform, 72.44% of the viewers‌ in the live broadcast room of “Macau Coco Sister” are men, ‌with an⁤ age ⁤range of 31-40⁢ years old and concentrated in Guangdong, Zhejiang and⁤ Jiangsu.

Middle-aged men have always been​ regarded as a group with insufficient purchasing ⁤power. However,‌ according to data from a third-party platform, “Macau Coco Sister” has conducted 21 live broadcasts in the past 30 days, with an average of 2.565 ‍million viewers per show and ⁤live broadcast sales of 50-75 million.

Will Macau Coco Sister Fall into the “Three Sheep Crisis”?

Recently, a box of “Hong Kong Mooncakes” has⁣ stirred up⁣ the entire live streaming‌ e-commerce circle.

Products that are labeled as famous brands from Hong Kong and Macao ⁤but are actually newly established ⁤brands from ​the mainland have caused many top anchors to fall into a “crisis of trust”, and the “pseudo-international brands” that are rampant in the live broadcast rooms have also begun to be strictly scrutinized by netizens.

The reason why the live ‍broadcast ‍room of “Macau Coco Sister” became an instant hit is not only due to‌ her “movie queen-level” expressiveness, but ​also related to the contrast ⁤created by the luxury brand style and miscellaneous brand prices of the goods she sells. The latter is very likely to fall into the “three sheep crisis” created by Meicheng Mooncakes.

Take a toothpaste as an example. In the live broadcast of ‌”Macau Coco Sister”,​ she once put a toothpaste called “Elizabeth Jones” on ​the‌ shelves. When she introduced it, she called it “British Elizabeth Jones Toothpaste” and ‌said,‍ “I won’t tell you⁣ how much it sells for in Watsons. I don’t want ⁢to affect the offline business…”, implying that this brand of toothpaste is available in Watsons.

However, a Blue⁣ Whale‍ News⁣ reporter ​found that the product was not available‌ in the Watsons app, and ‌there was no ⁤flagship store for the brand on major e-commerce platforms. There were only two stores⁤ selling the toothpaste on the Taobao app, one of which was called “Macau Coco Wynn Store No. 3.” The Blue Whale reporter also tried to search for the​ brand on the international shopping platform Amazon, ⁣but there were no relevant results.

According to the relevant information⁤ of the brand’s Douyin corporate ⁢store account, the brand’s ⁤Douyin corporate store is Midou Trading (Guangzhou) Co.,⁢ Ltd.,⁤ which was just established on July 24, 2024.⁣ The brand’s sales on ‍the Douyin platform in the past month were 50,000 to 75,000 yuan, and more than⁣ 90% came from “Macau Coco Sister”.

In addition, there are many suspected knockoffs of big‌ brands⁢ in⁤ the live broadcast room of “Macau ⁢Coco Sister”, such as GUCHOIS, which is⁣ spelled very ‌similar to GUCCI, and BB·BRAELE, which is ‍similar to Balenciaga in the ‌fashion circle. These‌ are very confusing in the shopping scene, but at the same time, this ⁣knockoff feeling and the dramatic tension of the ⁤live broadcast room seem to‌ have become an important feature of the popularity of “Macau Coco Sister”, and many netizens said that “what you buy is the emotional value”.

“Emotional ⁤value” is indeed​ an important factor in the success or failure of live streaming sales at present, but when consumers place an order⁣ with real money,⁣ what ‌the anchor delivers must be “worthy of the name.”