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Rebel Revival: How Harajuku’s ‘Mr. Brute’ is Bringing Back the Raw Edge of American Fashion

Rebel Revival: How Harajuku’s ‘Mr. Brute’ is Bringing Back the Raw Edge of American Fashion

September 5, 2024 Catherine Williams - Chief Editor News

Discovering the Allure of American Casual Style with Sawada

Sawada, a fashion enthusiast, ‌shares his passion for American casual style, which he believes is more than⁢ just a trend ⁤– it’s a way of life.

As someone who works in a store that specializes in American⁢ clothing, Sawada has a unique ‌perspective on the latest fashion trends. “Denim is, of course, popular, but our ⁣store has a lot​ of 50s-style items that are different from typical American casual wear,” he explains. “Hawaiian and ⁤bowling shirts are popular in spring and summer, ‍and leather‍ riders are popular in‍ autumn and winter.⁤ There are many American casual items with distinctive designs, but this season‌ I‍ recommend a style that ⁣gives off a 50s vibe by incorporating western shirts, slacks, and flared denim into your outfit.”

For Sawada, the appeal ‌of American clothing and fashion is simple: it’s cool. “That’s it,”‍ he ‍says with a smile. “Ever since I first became interested in it, it’s been‌ the same for me. American-made items are made roughly, in a good way, and the designs and colors are new and exciting, so⁢ I was shocked when I got my hands on them for ⁤the ⁣first ⁣time.”

Sawada’s love for American fashion is​ deeply rooted in his admiration for iconic figures like James Dean and The Brute. “I particularly like ​James​ Dean and The Brute, which have a bad boy element that​ wasn’t in the clothes that were popular at the time,” he says. “They’re cool not just in terms of fashion, but also in terms of the‍ culture, so the more ‍I got to know about them ‌the more I got into them.”

Must-Have Items for a 50s-Inspired Wardrobe

Sawada shares his top picks for creating a stylish and​ timeless wardrobe inspired by the 1950s.

Levi’s 501XX

The first pair of Levi’s 501XX Sawada ever bought was from the 1940s. It’s a memorable item that he ‍bought at a local shop in Osaka when he was 19 years old, using money he saved from a part-time job. They were about 30 inches and cost about 100,000 yen at the time.

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