Record Shattered: 253,000 Overseas Buyers Flock to 136th Canton Fair, Setting New Benchmark for Global Trade

Journalist Li Wenshan

The 136th Canton Fair in Guangzhou concluded successfully on November 4th.

According to the China Foreign Trade Center, the number of foreign buyers at the Canton Fair has reached a record high. As of November 3 (same below), a total of 253,000 foreign buyers from 214 countries and regions attended the conference, an increase of 2.8% from the previous session, and surpassed the 250,000 mark for the first time . Among these, buyers from countries participating in the “Belt and Road Initiative” represented over 60%, for a total of 165,000 people, with an increase of 3.7%. The number of shoppers from Middle Eastern countries grew fastest, reaching 34,000, an increase of 32.6%. The number of buyers from European and American countries recorded a significant recovery, with 54,000 people attending the conference, an increase of 8.2%. Furthermore, a total of 146 industrial and commercial institutions organized groups to participate in the conference, an increase of 18.5%; the number of major multinational purchasing companies exceeded 300 for the first time, reaching 308;

The expected export revenue of this Canton Fair was $24.95 billion, an increase of 1% from the previous session. “One Belt, One Road” co-builder countries accounted for more than half of the transactions, and transactions in the traditional markets of Europe and the United States saw growth. Furthermore, the innovative products are widely welcomed. There is an endless flow of innovative products at the Canton Fair, with 1.15 million new products, 1.04 million eco-friendly products and 1.11 million independent intellectual property products on display. Digital, intelligent and eco-friendly products have outstanding features and are preferred by overseas buyers.

In terms of import fairs, companies have gained a lot. A total of 730 companies from 49 countries and regions participated in the Canton Fair, of which 65.5% were from countries co-constructing the Belt and Road Initiative and 33% were from Partnership Agreement member countries regional global economic (RCEP). Many well-known international companies have introduced intelligent manufacturing and high-quality domestic consumer products, attracting the attention of domestic and foreign buyers. The exhibition group companies from Russia, Malaysia, Vietnam and other countries have reached intentional cooperation with Chinese companies, and their products are expected to quickly enter the Chinese market. Pavilion groups from Turkey, South Korea, Egypt and other countries said they had gained a lot and will continue to organize groups to participate in the next edition.

The reporter also learned that some foreign trade companies continue to optimize production models and strengthen technological development and innovation. The order volume of new products recorded extraordinary growth during this Canton Fair.

“The company cooperated with single-sided machine manufacturers to improve the oil path of cotton jersey fabric, optimizing it from the previous large sprinkler irrigation mode to drip irrigation mode, which significantly shortened the path of the gray cloth; at the same time, it is switched from the previous heavy oil removal mode to a light oil removal mode. It also saves a lot of degreasing agent through multiple cycle optimizations , the current product production process has less and less impact on the environment, and the core competitiveness is becoming stronger and stronger,” the manager of Shaoxing Yihui Textile Co., Ltd. People told a reporter from Securities Daily that with its new products, the company’s order volume at the Canton Fair is expected to exceed one million dollars.

“We are confident that we will redefine the brick market with disruptive products,” Zhang Heng, head of Shandong Kadele Education Technology Co., Ltd., told reporters that the company currently independently develops two major brands: KADELE and MOLYKA A series of original products cover consumer groups of all ages, and the products are exported to more than 150 countries and regions.

“Three days before the Canton Fair, the company signed orders on-site with buyers from more than 10 countries and regions. What worries us most now is that product supply exceeds demand and we need to quickly expand the production capacity in a short period of time. During this period, the company’s overseas e-commerce platform was also sold out, and many buyers left messages urging us to put new products on the shelves as soon as possible,” he said. said Zhang Heng.

After participating in the Canton Fair for the first time, Jiangsu Zhongsheng Medical Technology Co., Ltd. has become a buyers’ favorite “new star” enterprise. “This ‘mesotherapy microneedle’ is a new product developed by the company. It adopts the newly upgraded five-section needle tip technology, which can effectively reduce resistance, is burr-free and easy to puncture, and can greatly reduce the patient’s pain.” The company’s booth The person in charge, Mr. Li, told reporters.

“Two days before the fair, the company’s expected transaction volume with foreign buyers was close to $1 million. An old customer from the United Arab Emirates came to the company’s booth to examine samples and signed an order of $700,000 on the commercial. Furthermore, we also made new friends from the United States, Uzbekistan, Nigeria and other countries,” Mr. Li said.

While viewing the exhibition, the buyers interviewed expressed to journalists their admiration for Made in China and their expectations for the next Canton Fair. Mr. Chen, a buyer from the United States, operates a local online store, mainly selling leisure toys. Mr. Chen said frankly: “There are many new products here. Here I can find unexpected new clothes and debut toys. I like the Canton Fair and will insist on coming, Indian buyer Kenny is an “old We of the Canton Fair “. have been participating in the Canton Fair since 1998. He marveled at the rapid development of manufacturing in China. “The upgrades and iterations of Chinese products are rapid, which brings surprises to our buyers. Chinese companies also constantly improve delivery efficiency and export quality. I congratulate Made in China.”

(Publisher Zhang Bo)

(edited by: Wen Jing)