Reebok Streamliner Pump Watch Debuts at Watches and Wonders 2026 as Limited-Edition Icon Reimagined

Unveiled at Watches and Wonders 2026, the limited-edition Streamliner Pump brings Reebok’s iconic sneaker button to a bold new watch design.

The collaboration between H. Moser & Cie. And Reebok reimagines the Pump mechanism from the classic 1989 sneaker as a functional component in a mechanical timepiece. A simple push of the anodised aluminium pusher transmits energy directly to the barrel spring, winding the movement while activating the power reserve indicator. One press delivers more than an hour of power reserve, and the gesture remains available for interaction even when fully wound.

The Streamliner Pump features openworked bridges and a fully skeletonised rack, allowing wearers to observe the mechanical choreography triggered by each pump. This design extends the interactive spirit of the original Pump sneaker into the realm of fine watchmaking, where true luxury is expressed through playfulness rather than solemnity.

Each watch is paired with a limited edition of the new Reebok Pump sneaker, creating a cohesive experience that bridges footwear and horology. The timepiece is limited to 250 pieces per version, with the black variant priced at 31,360 CHF excluding VAT.

The Pump mechanism, first introduced by Reebok in 1989, allowed wearers to inflate the shoe for a custom fit via its signature orange button. It became a cultural icon embraced by elite athletes and street culture alike, symbolising playful experimentation where interaction was central to the experience. H. Moser & Cie. Has now translated that ethos into a mechanical wristwatch, maintaining the core idea that user engagement enhances the product’s value.

Presented at Watches and Wonders 2026, one of the world’s premier watch exhibitions, the Streamliner Pump represents a fusion of nostalgic design and innovative engineering. By converting a beloved gesture from athletic footwear into a source of mechanical energy, the collaboration highlights how historical icons can be reinterpreted across disciplines without losing their cultural resonance.

As of April 21, 2026, the Streamliner Pump is available for reservation through H. Moser & Cie.’s official channels, with delivery expected following the conclusion of the Watches and Wonders 2026 event. The partnership underscores a shared commitment to craftsmanship, interaction, and the enduring appeal of reimagined classics.