Reefit by Pear and Mulberry Wins Design Award
- COMO, CO, ITALY - October 27, 2025 - Reefit, a groundbreaking footwear design by Pear and Mulberry, has been awarded the Silver A' Design award in the Generative,...
- * Innovative Design: Reefit utilizes a coral skeleton framework for support and a soft-skin lattice for adaptability, creating a unique haptic experience.
- Reefit's multi-layered composition and balance between structural integrity and organic fluidity demonstrate Pear and Mulberry's expertise in computational design and bio-integrated material science.
Reefit by Pear adn Mulberry Wins Silver A’ Design award for Innovative Sustainable Footwear
COMO, CO, ITALY – October 27, 2025 – Reefit, a groundbreaking footwear design by Pear and Mulberry, has been awarded the Silver A’ Design award in the Generative, Algorithmic, Parametric and AI-Assisted Design category. This prestigious award recognizes Reefit’s innovative and sustainable approach, blending marine biology, computational design, and biomimicry.
key highlights:
* Innovative Design: Reefit utilizes a coral skeleton framework for support and a soft-skin lattice for adaptability, creating a unique haptic experience.
* Sustainable Materials: The footwear is crafted from biodegradable materials and utilizes 3D printing for a sustainable and adaptable solution.
* Eco-Friendly Lifecycle: Reefit is designed with a complete sustainability loop, possibly being repurposed as artificial coral reefs.
* Generative Design Excellence: The award highlights the potential of generative design in addressing current trends and needs within the fashion industry.
* Pear and Mulberry’s Commitment: This recognition reinforces Pear and Mulberry’s dedication too pushing the boundaries of design, sustainability, and technology.
Reefit’s multi-layered composition and balance between structural integrity and organic fluidity demonstrate Pear and Mulberry’s expertise in computational design and bio-integrated material science. The Silver A’ Design Award is expected to inspire future projects and further innovation within the studio.
Learn More:
* https://competition.adesignaward.com/ada-winner-design.php?ID=171137
About Pear and Mulberry:
Pear and Mulberry is a multidisciplinary creative studio based in the United States, specializing in the intersection of design, technology, and cultural narratives. They develop projects spanning physical products, digital experiences, and conceptual research, focusing on emerging aesthetics, sustainable futures, and inclusive design methodologies.
About the Silver A’ Design Award:
The Silver A’ Design Award recognizes top-tier designs that demonstrate excellence,innovation,functionality,and a deep understanding of design principles.