Topsort and Skai have announced a‍ new strategic⁤ partnership designed to ⁢streamline⁤ retail media buying ⁤for advertisers. The collaboration⁤ allows advertisers⁤ to access and purchase ad‍ inventory across Topsort’s network of retail media ‌clients directly thru ⁣the Skai ad-buying platform.

Expanding⁣ Inventory and Global ⁢Footprint

This integration significantly expands Skai’s existing inventory pool, wich already⁢ encompasses over⁢ 100 retail media networks. Advertisers⁤ benefit from a broader reach across ⁢the retail⁣ landscape without the ‍complexities of managing individual retailer relationships. According to ‍Francisco Larraín, chief Technology Officer​ and cofounder ‍of‍ Topsort, the partnership⁣ enables⁤ advertisers ⁢to connect with shoppers in more‍ than ⁣40 countries.

Focus⁤ on Performance and Scalability

The partnership isn’t simply about increased access to ad space; it’s about delivering measurable results. Larraín emphasized​ that the ⁢goal is to provide advertisers with “reach with results,” suggesting a focus on performance-driven campaigns and optimized return on ‌ad ‌spend. This collaboration aims to ‌simplify and scale retail media investments for brands seeking to capitalize on the growing trend of shopper marketing.