Revitalizing the Local Economy: Hwacheon Sports Marketing Emerges as a Game-Changing Success Story
◇The participating players are eating at a restaurant while the National Youth Soccer Tournament was held in Hwacheon from the 1st to the 3rd. Hwacheon = Reporter Jang Ki-young
【Hwacheon】Sports marketing held in Hwacheon, such as the National Youth Soccer Tournament, has established itself as a valuable product that revitalizes the commercial economy. Some say that they are making it a huge product by using a strategy that is differentiated from other regions in sports marketing and by introducing a management mindset such as detailed economic feasibility analysis.
The National Youth Club Soccer Tournament, hosted by the Gangwon Ilbo, organized by the County Sports Council, and sponsored by Hwacheon-gun and the County Council, was held in Hwacheon from the 1st to the 3rd, giving a special event to the business world. 50 teams from all over the country participated in this competition, and more than 2,000 parents and family members visited Hwacheon, making lodging establishments, restaurants, and cafes crowded with out-of-towners.
In addition, the MG Hwacheon Saemaeul Geumgogi Club Park Golf Tournament and the Military Baseball Softball Tournament were held one after another last weekend, leading to a boost to the local commercial economy.
The National Park Golf King of Kings Tournament will begin on the 5th, and gateball competitions, badminton competitions, etc. will continue to be held, so expectations are high for shopping malls. It was analyzed that more than 500,000 golfers visit Hwacheon Park Golf Course every year, and about half of them are from outside the country.
County Chairman Ryu Hee-sang emphasized, “Sports marketing has emerged as a big product that drives the local economy as Hwacheon County carefully analyzed economic feasibility and came up with a clever plan to help the business economy even before the event.”
County Governor Choi Moon-soon said, “Sports marketing is not just limited to athletes’ consumption expenditures, but has great effects such as increasing the income of the relevant industry, creating jobs, increasing regional popularity, and revitalizing tourist destinations.”