Apple Unveils iPhone 16 and iPhone 16 ‌Plus

Apple today introduced iPhone 16 and⁣ iPhone 16 Plus, designed for Apple Intelligence, an easy-to-use personal intelligence system that understands personal⁣ context to deliver useful and relevant intelligence while protecting user ​privacy.

Designed ​for Apple Intelligence

Apple Intelligence on the iPhone 16 lineup uses the power of Apple silicon and Apple-built generative⁣ models to understand and generate language and images, take actions​ across apps, ⁢and use personal context to simplify and complete everyday⁤ tasks faster. Apple Intelligence keeps user data private and‌ secure with Private Cloud Compute.

Beautiful ​New Design ⁢with Industry-Leading Durability

iPhone 16 and iPhone 16 Plus are beautiful and built to last. iPhone features industry-leading durability,‍ a tough glass back, water- and dust-resistant design, and regular software ‍updates. ⁤The new interior and advanced power management features in iOS 18⁣ optimize the battery for significantly ​improved battery life.

Introducing⁣ Camera Control

Camera Control is the result of thoughtful hardware⁣ and software integration that enhances the camera experience on the iPhone ⁤16 lineup. It is packed with innovations like a pressure switch for a click experience, a high-precision force​ sensor for light press gestures, and a capacitive sensor for touch interaction.

A New ‍Camera Experience

Powerful new camera systems empower users to capture both everyday moments and cherished memories⁢ in ​unprecedented⁤ ways. The 48MP Fusion camera is like having two cameras in one, enabling a ⁤2x optical telephoto option, so users can get closer to ‌their subject and easily compose their shot.

A18: Next Level Performance and ⁤Mobile Gaming

The ⁢A18 is designed with⁤ second-generation 3-nanometer technology to deliver ‌a massive leap in performance and ‌power efficiency, and to further accelerate Apple Intelligence. The upgraded 16-core Neural ⁢Engine is optimized for large generative models, running ML models up to two times faster than the A16 Bionic chip.

Expanded Communication and‍ Safety‍ Features

The iPhone 16 lineup introduces innovative ways to stay connected and ​delivers enhanced safety features to prepare ​you for the unexpected. Breakthrough technology similar to Emergency SOS via satellite allows users to connect to the nearest satellite to send and receive texts, emojis and Tapbacks ⁣via‍ iMessage and SMS, even when they’re out of cellular or Wi-Fi range.

For a Better Environment

iPhone 16 and⁢ iPhone 16 Plus are designed with‌ the environment in mind. As part of ⁢Apple 2030, an ambitious​ goal to be carbon‌ neutral across Apple’s entire carbon footprint by 2030, Apple is prioritizing renewable electricity for manufacturing and investing ‌in‌ wind‌ and solar projects ‌around the world to‍ support the electricity used to charge‌ all Apple products, including the iPhone‌ 16 lineup.

Pricing and Availability

The iPhone 16 and iPhone 16 Plus⁣ are available‌ in five colors – ultramarine, teal, pink, white, and black – and ‌in storage capacities of 128GB, 256GB, and 512GB. Apple offers great ways to save money when ‍upgrading to the latest iPhone. See apple.com/jp/shop/buy-iphone/carrier-offers⁢ for carrier offer eligibility and details.

About Apple

Apple​ revolutionized​ personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad,⁣ Mac, AirPods, Apple Watch and Apple Vision Pro. Apple’s six software platforms — ⁢iOS,⁤ iPadOS, macOS, watchOS, visionOS and ​tvOS — provide seamless experiences across all Apple devices and ​empower people ⁢with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud and Apple TV+.

• iPhone 16 and iPhone 16 Plus are splash-,​ water-, and dust-resistant.⁣ Tested under controlled laboratory conditions⁢ with a rating of IP68 under IEC standard⁣ 60529 (maximum depth of 6 metres up to 30 minutes).
• The display has rounded corners that follow a beautiful curved design and fit into a standard rectangle.‌ When measured diagonally as a⁢ standard rectangular shape, the⁤ screen is 6.12 inches (iPhone 16) or 6.69 inches (iPhone 16​ Plus).
• Apple’s satellite capabilities are available for free for two years​ after⁤ activation on new iPhones 14 and later. For information on the availability of Emergency⁣ SOS via satellite, ⁢please visit ⁤support.apple.com/ja-jp/HT213426.