Revolutionizing E-commerce: The Surprising Factor Behind NHN Commerce’s Operational Efficiency Boom

living economy

Rapid rise in popularity of ‘online company malls’… The secret to NHN Commerce’s maximization of operational efficiency is

Digital Daily Publication Date 2024-10-31 09:12:36

The key is ‘large-scale traffic management’… Cases rapidly increase at Kia Tigers, Witch Factory, etc.

[디지털데일리 왕진화 기자] Recently, offline pop-up stores that present limited edition goods targeting the MZ (Millennial+Z) generation and fandom are a trend. However, although offline pop-up stores have the advantage of providing real-time communication and direct differentiation between brands and customers, they inevitably have limitations in terms of ▲limited space, ▲difficulty in inventory management, and ▲customer fatigue due to waiting, etc.

To overcome offline space limitations, many companies are building separate online malls and operating goods shops or brand shops. Through this, they are focusing on continuous communication with customers as well as expansion of sales channels. Accordingly, as the popularity of MD malls, fan-made goods sales sites, or special promotions targeting large-scale fandoms increases, large-scale traffic temporarily surges, causing quite a few cases of server congestion or crashes.

According to the distribution and information technology (IT) industry on the 31st, NHN Commerce’s (hereinafter referred to as NHN Commerce) Shop Buy and Godo Mall are considered the optimal solutions in the industry as they are able to operate their own malls stably even in this situation.

In fact, according to NHN Commerce, the two companies are confident that not only will it be easy to build their own mall, but they will also be able to guarantee stable server operation even in the face of sudden traffic surges. Representative examples include Kia Tigers and Manyo Factory, which provide differentiated customer experiences through NHN Commerce’s cloud shopping platform, which is said to be greatly contributing to increasing brand loyalty.

[ⓒNHN 커머스, 기아타이거즈 팀스토어]

◆Selected as a ‘Shop Buy’ partner after switching to direct management of the club’s merchandising business… Kia Tigers Team Store=Last year, Kia Tigers Team Store converted the club merchandising business to direct management and introduced NHN Commerce cloud shopping platform Shop Buy.

The Kia Tigers, who are cheered by fans for recently winning the regular league, held a limited sale of goods (player uniforms) on August 26th. More than 2 million fans from all over the country waited even before sales began, and 70,000 copies of Kim Do-young’s commemorative uniform were sold in just one hour due to the huge popularity.

On the day of sale, the maximum number of orders per second was 64 and the number of app programming interface (API) calls per second was 4,327, and despite the large number of users, connection, ordering, and payment proceeded smoothly. NHN Commerce explains that when building a shopping mall using Shop Buy and Godot Mall, it is easy to temporarily expand servers to respond to events.

This is because server capacity can be increased by targeting specific event periods when a large number of users are expected to arrive, and no separate costs are charged. Server capacity can also be flexibly increased or decreased based on the cloud. In addition, real-time monitoring is conducted in accordance with promotion or event periods to support stable operation.

Kia Tigers Team Store Online Sales Manager said, “We put a lot of effort into releasing Kim Do-young’s commemorative uniform. “We meticulously checked the team store specifications, and were able to successfully complete the event on the limited sale day on August 26th, despite the unprecedented amount of interest from people,” he said. “To repay the interest of fans, we plan to launch new products and conduct various collaborations.” “We plan to continue collaborating with NHN Commerce Business Growth Part staff to increase satisfaction with online services.”

[ⓒNHN 커머스, 마녀공장]

◆Manyo Factory completed the official mall Nego King promotion with ‘Godo Mall’=There are also cases where official malls are run and large-scale promotions are run periodically. Among various sales channels, Manyo Factory defines consumers who visit the official mall as those who have ‘deep love’ for the brand, and strives to provide values ​​unique to its mall, such as ▲ member-only benefits ▲ guaranteed lowest online price ▲ curated content. there is. In particular, to provide customers with a stable shopping environment, we are building and operating an official mall using Godot Mall.

Previously, in February, Manyo Factory held a Nego King promotion. It provides the largest benefits since its inception and received a great response, with more than 80,000 concurrent users connecting immediately after the launch of the promotion and an increase of 330,000 new subscribers. At the time, NHN Commerce provided technical support to ensure that sales proceeded smoothly without site failure during the promotion period.

An official from Manyo Factory said, “Godo Mall has a variety of basic functions provided within the administrator page (admin), making it very efficient and convenient to run the shopping mall. “I received the most help in this area when renewing the official mall site of Manyo Factory in the early days,” he said. “During the last promotion, the NHN Commerce representative responded in real time almost 24 hours a day, so the event was completed without difficulty. “We plan to continue to do our best to provide products and quality services that customers can trust and use through our mall,” he explained.

Meanwhile, NHN Commerce’s cloud shopping platform Shop Buy and Godot Mall are being chosen by a wide range of brands including food, beauty, clothing, and household goods due to their strengths such as customization functions and stable server operation support. In addition to traffic performance, it provides customized functions such as ▲live commerce ▲pre-sale ▲regular payment ▲push messaging ▲customer relationship management (CRM) solution, allowing popular brands including Reebok, Anguk Health, Energy Scoop, and Giacomo to use Shop Buy and Godot Mall. An official mall is being built and operated.

NHN Commerce said that while online private malls are expanding contact points with customers, operating more efficiently, and becoming an essential element of online business, companies that provide total solutions for operating private malls are providing customers with enjoyable shopping and He explained that he is working hard to provide a brand experience.

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