Revolutionizing Pet Care: The Science-Backed Approach to Raising Happy Pets and Saving Lives
Currently, competition in the domestic pet food industry is fierce, and many products are beginning to become homogeneous. At the same time, there are also some brands that focus on pets themselves. Taking Everlasting Life as an example, while developing products with better nutritional ratios, it integrates public welfare into the brand’s genes, demonstrates the brand’s warmth with practical actions, and sets an example in animal welfare.
(Shengshengjiexiu calls for the advancement of the “Anti-Animal Cruelty Law” legislation)
Not only make good products, but also popularize scientific pet-raising concepts
As a young brand established only four years ago, Shengshengsiji’s R&D products have always followed the R&D concept of “creating food that meets the health needs of cats and dogs regardless of cost”. At the same time, knowledge output is placed at the key position of the brand strategy, with products as the core. The carrier continues to export scientific pet-raising concepts, allowing more pet parents to care about the health of their furry children. Different from the product follow-up strategy of most domestic brands, what we practice in R&D is “practice leads to true knowledge”. When there is complete scientific evidence to prove that a certain ingredient ratio is beneficial to pets, we will test whether the ingredient can be compared with Product integration and abandoning the market’s inherent notions of the ingredient.
(Shanghai pet car event)
For example, Shengshengsijisi adds taurine and scientifically proportioned water-soluble chloride to the freeze-dried staple food to restore cats’ natural diet structure, prevent vision loss, myocardial problems, etc., and at the same time improve the survival rate of kittens. The addition of taurine also makes the freeze-dried staple food more “salty”, causing concerns among pet owners. In this regard, the Everlasting Life team explained in depth that an appropriate amount of salt can help stimulate the cat’s desire to drink water and protect the health of the kidneys. However, too little salt is not good for the cat’s health. Shengshengsixiang gave up the simple method of “not using taurine” and chose to popularize scientific and healthy pet-raising knowledge to the public. This is also rooted in the care and responsibility for pets.
For a long time, Shengshengsixiang has used every channel to complete knowledge output, requiring every member of the team to have professional and scientific pet-raising knowledge, and conduct regular assessments to provide correct guidance to pet owners. Under the guidance of this concept, the knowledge of healthy pet care is better disseminated, so that pet owners can understand their pets more scientifically and comprehensively.
Unite knowledge and action to promote scientific rescue and adoption
When talking about the brand meaning of “Endless Life”, its brand founder Zhu Zizhan said that “Endless Life” means the true heart, “What remains unchanged is the endless love we give them.” Since its establishment, while providing high-quality products and realizing its own high-quality development, Shengshengshengshengsi has also been actively involved in pet public welfare undertakings, taking practical actions to participate in social charity and seek the welfare of animals. In 2024, Shengshengsixiu won the title of “Hangzhou Pet Friendly Alliance·Public Welfare Partner of the Year 2024”.
(Shengshengjiexiang donates food rations)
As of August 2024, Life and Death has assisted 5 large-scale animal rescues in special periods, helped 70+ stray animal bases/institutions, donated a total of more than 3.8 million yuan (materials + cash), and improved the living environment of stray animals, We provide welfare to animals in many aspects such as medical assistance, adoption, and nutrition and health, bringing them hope and warmth of life. At present, Sheng Sheng Endless’s “Sheng Sheng Charity+” project is carried out regularly every month. From the scientific rescue of stray animals, the donation of nutritional rations and living materials, and the appeal for justice, it works with public welfare workers to put good intentions into action and achieve sustainable development. Sustainable animal welfare.
(Scene of the Everlasting Life x NIO x Changsha Adoption Day adoption event)
Continuous research and development of products that meet the health needs of pets has always been our constant pursuit. At the same time, promoting the dissemination of animal welfare protection concepts and establishing mechanisms is also a core component of its brand development strategy. In the future, Shengshengsixiu will continue to build a high-standard production and research system to provide pet owners with more high-quality product choices while also creating a more harmonious and beautiful living environment for pets.
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