SK⁢ Telecom⁤ and SPC Group ​Collaborate ‌on AI-Powered​ Services

SK Telecom and ‍SPC​ Group have⁢ signed a memorandum of understanding (MOU) to collaborate on various business areas, including membership programs and B2B ⁤services, with a focus on ⁢leveraging artificial intelligence (AI) technology.

The partnership will focus on enhancing services through AI-driven business solutions, retail-focused B2B solutions, marketing⁢ partnerships, ⁤and improving​ the user experience of⁣ membership apps. The companies will also form a task⁤ force⁣ to explore ‌joint business ⁢opportunities.

One of the first ⁣initiatives ⁤will be ‍integrating ‌SK Telecom’s AI ​personal ⁢assistant ‌technology into SPC’s‌ Happy Point membership app. This will allow ‍users to access information about⁢ products, store locations, and‍ their points balance via natural language-based conversations.⁢ The app will ⁢also offer personalized product⁤ recommendations to enhance ⁤the shopping experience.

The ‍duo ⁣also aims ‌to develop retail​ solutions like customer behavior‍ analysis tools⁢ and AI-driven inventory management systems by combining⁣ SPC Group’s retail expertise with SK Telecom’s B2B infrastructure.

The collaboration⁤ will also streamline the use ‍of both SK⁣ Telecom’s T Membership and SPC’s Happy Point by‍ allowing customers to⁣ collect‍ Happy ⁢Points using a barcode ⁣within the T Membership app. Similarly, customers ‌will be ⁣able to enjoy T⁢ Membership discounts and points when purchasing using the ⁤Happy Point⁢ app’s Happy Order ⁣feature.

The companies also plan to introduce an AI-based​ unused coupon reminder feature to improve customer convenience.