SK Telecom and SPC Group Collaborate on AI-Powered Services

SK Telecom and SPC Group have signed a memorandum of understanding (MOU) to collaborate on various business areas, including membership programs and B2B services, with a focus on leveraging artificial intelligence (AI) technology.

The partnership will focus on enhancing services through AI-driven business solutions, retail-focused B2B solutions, marketing partnerships, and improving the user experience of membership apps. The companies will also form a task force to explore joint business opportunities.

One of the first initiatives will be integrating SK Telecom’s AI personal assistant technology into SPC’s Happy Point membership app. This will allow users to access information about products, store locations, and their points balance via natural language-based conversations. The app will also offer personalized product recommendations to enhance the shopping experience.

The duo also aims to develop retail solutions like customer behavior analysis tools and AI-driven inventory management systems by combining SPC Group’s retail expertise with SK Telecom’s B2B infrastructure.

The collaboration will also streamline the use of both SK Telecom’s T Membership and SPC’s Happy Point by allowing customers to collect Happy Points using a barcode within the T Membership app. Similarly, customers will be able to enjoy T Membership discounts and points when purchasing using the Happy Point app’s Happy Order feature.

The companies also plan to introduce an AI-based unused coupon reminder feature to improve customer convenience.