AI Empowers “Culture + ⁣Technology” to Become a New Industry Track

Recently, the 2024 Internet Yuelu Summit was ⁢held in Changsha, Hunan, with the theme “AI Gathering Xiangjiang Digital Intelligence Driving the Future”.⁤ The event attracted many prominent figures in ⁤the digital economy, who believe that the ​integration of culture and technology, supported by ⁤AI, has become a new industry track with vast ​prospects.

In Changsha, a city known for its internet fame, new technologies like AI are transforming cultural communication, cultural tourism consumption, and content production. ⁣From historical attractions‍ like ⁤Tianxin Pavilion to popular spots like the banks of the Xiangjiang River, and ​the Malanshan Video Cultural and Creative Industry Park,⁤ AI is making a profound ​impact.

Zhou Fan, deputy secretary ⁣of the Party ⁣Working Committee ‍of Hunan ​Xiangjiang New Area (Changsha Hi-tech Zone) and deputy secretary of the Yuelu District‌ Committee, highlighted the Xiangjiang New Area’s ⁤seven ​major ‌cultural and ‌technological industries, ‍including digital⁤ publishing, animation, and⁤ games. These industries⁣ have​ given rise to eight listed cultural‍ enterprises‍ and subsidiaries, with an annual revenue ⁣of over 30 billion yuan.

The integration‍ of culture and ⁤technology has ​propelled many companies forward. BOE ‍Yiyun Technology Co., Ltd., which focuses on creative display and exhibition digitization, has seen its annual⁣ sales⁤ increase 20 times since⁤ settling in Changsha in 2020. ‌Its⁢ valuation has also increased 20 times.

Yao Xiangjun, chairman of BOE ⁤Yiyun Technology Co.,‍ Ltd.,⁣ emphasized the importance ‍of screens in cultural communication. He noted that traditional screens have limited market ‌space, and future growth will come from new applications in the era⁣ of the Internet of ​Things, with great potential for the integration of culture and technology.

The 2024 Internet ​Yuelu⁢ Summit featured a theme forum on “A⁣ New‌ Chapter in Cultural Intelligence and⁢ Technology”. Guests exchanged ideas on‍ topics like ‌the development of the audio and video industry, AIGC (generative artificial⁣ intelligence) in the⁢ cultural media industry, cultural globalization, and⁤ AI-powered innovative cultural and tourism scenarios.

The ⁢”China Online Literature Yearbook ‍(2023)” was​ released at the forum,⁤ showcasing the achievements of ⁢online literature in creative ‌results, writer⁤ dynamics, popular works, ​reading trends, industry development, and laws⁢ and regulations.⁢ Online literature continues to drive⁢ the development of physical publishing, audio, animation, film, ⁤television, ‌games, and derivative⁤ products.

Ouyang Youquan, director ⁣of ⁣the Institute of Online Literature at Central South University, believes that online literature‌ is a ⁢typical example of the integration of technology ⁤and⁣ culture. Emerging technologies like images and videos are changing the literary and artistic creation ecosystem, giving rise to ⁤new productivity qualities.

Another ⁢scenario enabled by technology is cultural tourism. ⁤Li Changlin, head of Beijing Deck Smart Technology Co., Ltd., noted ⁣that the application of⁣ new technologies like⁤ big ⁢data and virtual ‌reality has made digitalization ⁢key to innovative products and optimized experiences in cultural⁤ tourism projects. AI ⁢intelligent bodies will empower the cultural tourism consumption⁢ market, ushering in new growth ‍points.

Digital technology has also promoted the globalization of culture. Wondershare Technology, a digital creative ‌software company, has created a ⁢full-link digital content export ​product solution, with users in over 200 countries and‍ regions worldwide.

Wu⁤ Taibing, chairman of⁣ Wondershare Technology, emphasized the ‍company’s⁤ adoption of ‍generative AI, using large audio and‌ video models to ⁣enable content production, AI-powered video and⁤ image ⁤creative ⁣software, and AI-powered digital people for⁣ overseas marketing. ​This “two-way rush” of culture‍ and technology will‍ allow culture to reach a broader global‌ stage.