RIMOWA Launches The Original Bag Series

German luxury luggage brand RIMOWA has officially launched a new series of The Original Bag, inspired by the classic Original series of aluminum-magnesium alloy luggage. The new product is made of lightweight and durable aluminum-magnesium alloy, crafted in Germany, and features a simple shape that retains the iconic design of the brand since its launch in 1937.

The Original Bag combines an aluminum-magnesium alloy frame with a sleek and refined leather handle, ensuring durability, while the detachable fabric shoulder strap can be adjusted in length, making it easy to use as a tote bag, shoulder bag, or crossbody bag for everyday flexibility. The bag’s interior offers ample storage space, with zippered pockets and card slots, and is made of Italian leather, reflecting the pursuit of perfect details.

Innovative Design and Practicality

The RIMOWA Original Bag features a unique push-button device that easily opens and closes the bag, further demonstrating its innovative design. This practical and versatile bag is perfect for travel and daily use, making it a wonderful addition to the RIMOWA family.

A New Chapter in RIMOWA’s History

RIMOWA CEO Hugues Bonnet-Masimbert said, “The launch of the RIMOWA Original Bag marks a wonderful new chapter in the brand’s history. Its practicality and versatility fully reflect RIMOWA’s innovative design and exquisite craftsmanship.”

Celebrating the Debut of The Original Bag

To celebrate the debut of the Original Bag, RIMOWA has released a commercial film directed by filmmaker Jordan Hemingway, featuring top model Liu Wen, rapper Central Cee, Off-White creative director IB Kamara, and photographer Larissa Hofmann. The film showcases the RIMOWA Original Bag perfectly integrated into the rhythm of city life, with the cast singing along to “Last Nite” by The Strokes.