Rivian Launches Micromobility Brand
- DETROIT, April 6, 2025 – Electric vehicle manufacturer Rivian is expanding its reach, venturing into the micromobility market with a new startup called "Also." The company will focus...
- Rivian's move signals a strategic shift toward catering to a broader range of transportation needs.While Rivian initially gained recognition for its larger electric pickup trucks and SUVs, the...
- "So that the world can transition to a fully electric transport, it will be necessary to use a range of vehicle types and formats," Rivian CEO RJ Scaringe...
Rivian Drives into Micromobility with Spinoff Startup, ‘Also’
DETROIT, April 6, 2025 – Electric vehicle manufacturer Rivian is expanding its reach, venturing into the micromobility market with a new startup called “Also.” The company will focus on designing and producing small, lightweight electric vehicles, including e-bikes and scooters.
Also Aims to Redefine Micromobility
Rivian’s move signals a strategic shift toward catering to a broader range of transportation needs.While Rivian initially gained recognition for its larger electric pickup trucks and SUVs, the company recognizes the growing importance of smaller, more agile electric vehicles in urban environments.
“So that the world can transition to a fully electric transport, it will be necessary to use a range of vehicle types and formats,” Rivian CEO RJ Scaringe said in a statement.
$105 Million Investment Fuels Growth
Also has secured $105 million in funding from Eclipse Ventures, which the company says will support its growth and development of new micromobility solutions. The startup plans to unveil its initial vehicle designs in the coming months, with a targeted launch in the United States by 2026.
Beyond E-Bikes: Exploring New Vehicle Formats
While electric bicycles are expected to be a key part of Also’s product lineup, the company is also exploring other vehicle formats, including electric scooters. This suggests a broader vision for addressing diverse transportation needs and preferences.
Rivian believes its expertise in electric propulsion, software, and electronics positions Also to innovate and challenge existing conventions within the micromobility industry.
Leadership and Vision
Scaringe will serve on the board of directors of Also. “I am very excited about the innovations that the Also team has developed, and that will be the basis of a range of highly satisfactory mobility products, which will redefine their respective categories,” scaringe said.
Commercial Opportunities
The move into micromobility could open new commercial avenues for Rivian,potentially expanding its reach into areas such as food and home product delivery services.
Rivian Drives into Micromobility with Spinoff Startup, ‘Also’ – Your Questions Answered
Welcome! This article dives into Rivian’s exciting move into the micromobility market. We’ll cover everything you need to know about ‘Also’, the new startup, and what it means for the future of transportation, all based on the provided source material.
What is ‘Also’, and what is its connection to Rivian?
Also, Inc. is a new startup spun out from Rivian,the well-known electric vehicle manufacturer. The focus of Also is on designing and producing small, lightweight electric vehicles, with an initial emphasis on e-bikes and scooters. The article clearly states that Also emerged from Rivian.
Why did Rivian create ‘Also’?
Rivian is expanding its reach to cater to a broader range of transportation needs. While known for larger electric vehicles like trucks and SUVs,Rivian recognizes the growing importance of smaller,more agile electric vehicles,especially in urban environments. This expansion is a strategic move to capture a larger share of the electric vehicle market.
What types of vehicles will ‘Also’ produce?
‘Also’ will primarily focus on micromobility solutions, including:
Electric Bicycles (e-bikes): Expected to be a key part of the product lineup.
Electric Scooters: ’also’ is exploring this vehicle format as well.
Where does the funding for ‘Also’ come from?
‘Also’ has secured $105 million in funding from Eclipse Ventures. This investment will support the company’s growth and the development of its micromobility solutions.
What are the potential advantages of Rivian’s experience in this new market?
Rivian believes its existing expertise in key areas will be beneficial to ‘Also’, positioning ‘Also’ to innovate and challenge existing approaches to micromobility. Those areas of expertise include:
Electric Propulsion: Experience designing and implementing electric vehicle powertrains.
Software: Knowledge of vehicle software and connected services.
Electronics: Proven ability in electronics design and manufacturing.
What is Rivian’s CEO, RJ Scaringe’s, role in ‘Also’?
RJ Scaringe, the CEO of Rivian, will serve on the board of directors of ‘Also’. He expresses excitement about the startup’s innovations and the potential to redefine vehicle categories.
What are the commercial opportunities for ‘Also’ and Rivian?
The move into micromobility could open new commercial avenues for Rivian. Potential opportunities include expanding into areas like:
Food Delivery Services: ‘Also’ vehicles could be used for more efficient delivery.
* Home Product Delivery Services: Similar to food delivery,supporting the delivery of home products within urban areas and potentially suburban ones.
When can we expect to see ’Also’ vehicles on the road?
‘Also’ plans to unveil its initial vehicle designs in the coming months, with a targeted launch in the United States by 2026.
In Summary – Key Facts About ‘Also’
| Feature | Details |
| ——————— | —————————————————————————- |
| Parent Company | Rivian |
| Focus | Small, lightweight electric vehicles (e-bikes, scooters) |
| Funding | $105 million from Eclipse ventures |
| Leadership | RJ scaringe (Rivian CEO) on the board of directors |
| Target Launch Date | 2026 (in the United States) |
| Strategic Goal | Cater to a broader range of transportation needs, notably in urban areas |