Acquisition Details

On September 9, 2025, digital marketing agency Incubeta announced the⁤ acquisition of RocketSource, a digital data consultancy specializing in⁢ human-centered artificial intelligence (AI). As‌ part of the deal, RocketSource’s co-founders, Jonathan Greene and Steven ‍Kiger, will join the Incubeta team,‌ fully ⁤integrating RocketSource’s operations ‌into the agency.

Strategic Rationale

Incubeta’s acquisition of​ RocketSource is designed to strengthen⁢ its​ ability to deliver measurable marketing results.By combining machine learning ‍and ⁢behavioral logic, Incubeta⁣ aims to provide​ clients with AI-driven solutions that improve marketing ⁣performance.

The‌ integration of RocketSource will ⁤provide ‌Incubeta’s clients with access to AI-driven solutions that merge marketing performance with ‍behavioral science knowledge and agentic AI-powered marketing solutions.

Key benefits and​ Capabilities

The​ acquisition brings several key ⁢benefits to Incubeta’s clients:

• StoryVesting Framework: ⁢Access ⁢to ⁤RocketSource’s proprietary StoryVesting framework,which ⁣aligns customer experiences ⁤through storytelling to​ deliver​ human-centered marketing at ‍scale.
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• Enhanced Audience Insights: Improved‌ audience​ identification, activation, and measurement across complex datasets.
• Data-as-a-Service: Full-funnel attribution, marketing return-on-investment (ROI) analysis, and predictive analytics.
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Executive Commentary

“marketing leaders need​ to⁣ deliver near-term results while pivoting to adaptive, AI-driven⁤ automation,” said‌ Jacques ‍van Niekerk, ‌Incubeta group CEO.​ “This acquisition is a⁢ key pillar of our strategy to ⁣help our clients outperform, equipping them with AI solutions that break down silos,‌ unlock richer customer insights, deliver rapid results, and set them up for generative growth.”

Jonathan Greene of RocketSource added,”RocketSource ​and Incubeta share a ‌vision for building human-centered AI,where behavioral science and ⁢technical precision come together ⁢to drive real marketing⁣ performance.”

Alex Langshur, Incubeta CEO, ‍Americas, stated, “This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI ​solutions ‌at a time when ⁢many competitors are still developing their strategies. It significantly enhances our AI maturity, helping marketing leaders⁤ harness AI not just to keep​ pace, but to outperform.”